How do you boost your SEO ranking with shareable content?

1 Understand your audience

The first step to creating shareable content is to know your audience and what they are looking for. You need to research their pain points, interests, preferences, and behavior on social media. You can use tools like Google Analytics, Facebook Insights, or Twitter Analytics to get insights into your audience demographics, engagement, and conversion. You can also use surveys, polls, or feedback forms to ask them directly what they want to see from you.

2 Create valuable content

The second step is to create content that provides value to your audience and solves their problems. You need to offer something that is useful, relevant, informative, entertaining, or inspiring. You can use different formats and mediums, such as blog posts, videos, podcasts, infographics, ebooks, or webinars. You can also use different types of content, such as how-to guides, case studies, testimonials, stories, or opinions. The key is to make your content original, authentic, and engaging.

3 Optimize your content

The third step is to optimize your content for SEO and social media. You need to use keywords, titles, meta descriptions, and headings that match your audience's search intent and attract their attention. You also need to use images, videos, or other visual elements that enhance your content and make it more appealing. You need to make sure that your content is easy to read, scan, and share. You can use tools like Yoast SEO, Canva, or Buffer to help you with this step.

5 Measure your results

The fifth step is to measure your results and evaluate your content performance. You need to track and analyze metrics such as reach, impressions, clicks, shares, likes, comments, or conversions. You need to identify what works and what doesn't, and what you can improve or change. You can use tools like Google Search Console, Google Analytics, or Facebook Insights to help you with this step.