How do you create a compelling joint venture offer that attracts and converts your partner's customers?

1 Identify your ideal partner

The first step is to find a business that has a similar target audience, complementary products or services, and a good reputation in your niche. You want to partner with someone who can offer value to your customers and vice versa. Avoid competing or conflicting businesses that might undermine your credibility or relationship. Do some research on your potential partner's website, social media, email list, and customer feedback to get a sense of their style, values, and goals.

2 Understand your partner's needs

The next step is to understand what your partner wants and needs from a joint venture. What are their pain points, challenges, or opportunities? What are their goals, metrics, or expectations? How can you help them solve a problem, increase their revenue, or grow their audience? You need to show them how your offer aligns with their interests and objectives and how it can benefit them more than other alternatives.

4 Choose your offer format

The fourth step is to choose the best format for your offer, depending on your goals, resources, and partner's preferences. There are many ways to structure a joint venture offer, such as a webinar, a giveaway, a bundle, a discount, a bonus, a trial, or a referral. You need to consider the pros and cons of each format, such as the cost, the conversion rate, the delivery method, and the customer experience. You also need to decide how you will split the revenue, the leads, or the exposure with your partner.

5 Create your offer assets

The fifth step is to create the assets that you need to promote and deliver your offer, such as landing pages, emails, graphics, videos, or testimonials. You need to ensure that your assets are consistent, professional, and persuasive. You also need to coordinate with your partner on the branding, the messaging, and the timing of your offer. You want to create a seamless and positive experience for your partner's customers, as well as for your partner.

6 Test and optimize your offer

The final step is to test and optimize your offer before you launch it to your partner's audience. You need to make sure that your offer works as intended, that it is attractive and relevant to your partner's customers, and that it delivers on your value proposition. You can use tools like split testing, analytics, surveys, or feedback to measure and improve your offer's performance. You also need to monitor and track your results, such as the traffic, the conversions, the revenue, or the referrals.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?