How do you create and deliver powerful sales presentations that close deals?

2 Define your objective

The second step in creating a powerful sales presentation is to define your objective. What do you want your audience to do after your presentation? Do you want them to sign a contract, schedule a demo, request a proposal, or refer you to someone else? Your objective should be clear, specific, and measurable. It should also be aligned with your audience's stage in the sales funnel and their readiness to buy. Your objective will guide your content, structure, and call to action of your presentation.

4 Design your slides

The fourth step in creating a powerful sales presentation is to design your slides. Your slides should support your story, not distract from it. They should be simple, clear, and consistent. They should use visuals, such as images, charts, graphs, and icons, to illustrate your points, rather than text. They should also use colors, fonts, and layouts that match your brand identity and your audience's preferences. Your slides should have a logical flow, with an introduction, a body, and a conclusion. They should also have transitions, animations, and effects that enhance your delivery, not hinder it.

5 Practice your delivery

The fifth step in creating a powerful sales presentation is to practice your delivery. Your delivery is how you communicate your message, not just what you say. It includes your voice, body language, eye contact, gestures, and facial expressions. Your delivery should be confident, enthusiastic, and authentic. It should also be adaptive, responsive, and interactive. You should practice your delivery in front of a mirror, a camera, or a colleague. You should also anticipate questions, objections, and feedback from your audience. You should rehearse your presentation until you feel comfortable and prepared.

6 Follow up with your audience

The sixth and final step in creating a powerful sales presentation is to follow up with your audience. Your follow-up is how you maintain the relationship, reinforce your value proposition, and move your audience to the next step in the sales process. Your follow-up should be timely, personalized, and relevant. You should send a thank-you note, a recap of your presentation, and a clear call to action. You should also provide additional resources, such as testimonials, case studies, or white papers, that support your claims and address any concerns. You should also track and measure the results of your presentation and follow-up, such as open rates, click-through rates, responses, and conversions.