How do you create immersive media products?

1 Know your audience

Before you create any immersive media product, you need to know who your target audience is and what they want. What are their needs, preferences, interests, and motivations? How do they consume media and what devices do they use? How familiar are they with immersive technologies and what are their expectations? By understanding your audience, you can design your product to suit their needs and preferences, and avoid creating something that is irrelevant, confusing, or frustrating for them.

2 Choose the right format

Immersive media products can take different formats, depending on the purpose, content, and budget of your project. For example, VR can create a fully immersive environment where the audience can explore and interact with the virtual world, but it requires special equipment and software. AR can overlay digital elements onto the real world, creating a mixed reality experience that can enhance or modify the physical environment, but it depends on the quality of the camera and the lighting. 360-degree video can capture a panoramic view of a scene, allowing the audience to look around and feel like they are there, but it limits the interactivity and the control of the narrative. Interactive storytelling can use different media elements, such as text, audio, video, and graphics, to create a nonlinear and branching story that adapts to the audience's choices, but it requires careful planning and scripting. You need to choose the format that best fits your goals, resources, and message.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?