The first step to creating a SMO portfolio is to select your best work samples that illustrate your SMO skills and achievements. You don't need to include every project or campaign you've ever worked on, but rather focus on the ones that are relevant, recent, and remarkable. For example, you can include work samples that show how you improved social media engagement, traffic, conversions, or revenue for a client or employer. You can also include work samples that highlight your creativity, innovation, or problem-solving skills in SMO.
The next step to creating a SMO portfolio is to turn your work samples into case studies that tell a compelling story about your SMO process and results. A case study is a detailed description of a specific project or campaign, which should explain the goals, challenges, strategies, actions, and outcomes of your SMO work. It should also provide answers to questions such as what was the problem or opportunity faced by the client or employer, what were the objectives and KPIs of the project or campaign, how did you approach the project or campaign and what SMO tools, techniques, or platforms did you use, what were the results and how did you measure them, and what were the key learnings and recommendations for future improvement.
The third step to creating a SMO portfolio is to add testimonials and metrics that validate your SMO skills and results. Testimonials should be positive feedback from clients, employers, colleagues, or industry experts that demonstrate your SMO work and reputation. Metrics are quantitative data that illustrate the impact of your SMO work on the client's or employer's social media performance and business goals. You can use screenshots, graphs, charts, or tables to display your metrics in a way that's easy to understand. Examples of metrics you can include are social media reach, impressions, or views; engagement like likes, comments, shares, or clicks; referrals, traffic, or leads; conversions, sales, or revenue; and ROI, cost per acquisition, or customer lifetime value.
The fourth step to creating a SMO portfolio is to showcase your personality and brand as a SMO professional. Your portfolio should reflect who you are, what you stand for, and what makes you unique as a SMO expert. You can use your portfolio to communicate your SMO philosophy, values, style, and voice. You can also use your portfolio to highlight your personal and professional achievements, awards, certifications, education, or hobbies. You can also include a bio, a photo, a logo, or a tagline that represent your personal and professional brand.
The final step to creating a SMO portfolio is to optimize it for online visibility and accessibility. You can do this by selecting a suitable platform or tool to host your portfolio, such as a website, blog, social media profile, or portfolio builder. Implement SEO best practices to optimize your portfolio for relevant keywords, titles, descriptions, and tags. Additionally, use SMO best practices to make it easy to share on social media by adding social media buttons, links, or widgets. Track and measure your portfolio's online performance with analytics tools and update your portfolio regularly with new work samples, case studies, testimonials, or metrics. This will help ensure that your portfolio is easy to find and view online by potential clients or employers.