How do you customize and personalize your online networking messages and offers to your contacts?

1 Know your audience

Before you send any message or offer to your online contacts, you need to do some research and understand who they are, what they do, and what they care about. You can use online networking platforms, such as LinkedIn, to check their profiles, posts, comments, endorsements, and recommendations. You can also look at their websites, blogs, social media accounts, and other online presence. This will help you tailor your message and offer to their specific needs, interests, goals, and pain points.

2 Be clear and concise

When crafting online networking messages and offers, it's important to be clear and concise, without being too generic or too lengthy. You need to capture your contact's attention, convey your value proposition, and prompt them to take action without wasting their time or overwhelming them with information. To do this, start with a personalized greeting that addresses your contact by name and mentions something you have in common or something you admire about them. Then, explain why you are reaching out to them and what you want to achieve with your message or offer. Be specific and relevant, avoiding vague or generic statements. Provide evidence of your credibility, expertise, or results such as testimonials, case studies, awards, or achievements that relate to your message or offer. Finally, end with a clear and compelling call to action that tells your contact what you want them to do next. Offer a clear benefit or incentive for them to take action such as replying, scheduling a call, signing up for a webinar, downloading a resource, or joining a group.

4 Follow up and follow through

Online networking messages and offers are not one-time events. To build trust, rapport, and loyalty, you need to follow up and follow through with your contacts. A thank you note or confirmation email after they take action on your message or offer can help express your appreciation and restate the value or benefit of your message or offer. You can also provide additional value or support by sending them useful tips, resources, referrals, introductions, or invitations. Keeping in touch with your contact on a regular basis is also beneficial. Update them on your progress, achievements, or opportunities and ask for feedback, suggestions, or referrals that can help you improve your message or offer. Utilizing these strategies can increase your chances of getting positive responses and results from online networking messages and offers. Try them out and see how they work for you!