How do you deliver and present your final images to your client for a commercial photo shoot?

Es fundamental entender qué necesita el cliente. Algunos clientes saben qué formato requieren. Otros dependen de nuestra experiencia para tomar esa decisión. Si es así no trates de hablarles sobre formatos; pregunta cuál es el uso que van a hacer de las imágenes y exporta en base a tu experiencia. El formato habitual sigue siendo JPEG sRGB. Sin embargo, para proyectos que requieren edición posterior, el formato TIFF les ofrecerá conservar los datos originales de la imagen. Comprende las necesidades del cliente y explica las opciones disponibles. Nuestra práctica habitual es comunicar que por defecto la entrega se hace en JPG y que si algún departamento tiene una necesidad de formato específica que la indiquen antes del día de entrega.

The biggest trick to this is communication and keeping things simple. If you’re working with a small brand that doesn’t have a designated design team they will get overwhelmed very quickly with information and will request it all just in case. I ask my clients what they’ll be using these images for. Deliver the image type based on what they say and leave the conversation open so they can come back to me later if they need something more specific down the road. Keep it easy

It’s not that difficult to provide the same files at different resolutions. Just create the action in photoshop and batch them out into the different folders. I deliver on the fastest portable hard drive and have them download to their server. Don’t overthink the process, Occam’s Razor folks, Go Gett’em!

I would hope that you have covered most of this above and what is below prior to shooting the campaign, as is said communication is paramount. Knowing what the customer needs will make it easier to prepare for all of the circumstances below. I rarely get asked for print product unless it is for in store display only. But if you have asked all the right questions, you should be 90% ready to process and provide the customer with visual display of the images. I will usually provide examples of what they asked for as Samples. So they can see what it will look like in various formats. This works for me but may not for others, you need to find what makes you comfortable to work with.

The fundamental rule is always give the client want they want! - how else will you get repeat business? - so ask them. If they're not sure what they need it's your job as a professional to advise them of what's best for their needs. If they need different resolutions and different crops for different usages then give them that. It's easy to do with batch processing in #lightroom or #photoshop. For delivery most clients will want cloud based services but you have to think about security too - you can't have sensitive images being accessed by anyone else, so if it means delivering by USB key or a hard drive then do that instead. Dm me if you want to know more :)

En nuestra experiencia, dos opciones han demostrado ser altamente efectivas para el 90% de nuestros clientes. Para encargos puntuales optamos por servicios de envío de archivos como Wetransfer. Opción que garantiza la rapidez y la facilidad de uso. Para encargos continuados ofrecemos una página privada de cliente en nuestro sitio web, sincronizada con la nube. Esto proporciona a nuestros clientes acceso instantáneo a todos sus encargos de los últimos meses o años. Priorizamos la comodidad, la seguridad y la accesibilidad, garantizando que nuestros clientes tengan una experiencia sin complicaciones al recibir su trabajo final.

Communicating and creating an efficient feedback loop with a client is essential and one of the best ways to speed up a project's timeline without sacrificing quality. Industry specific software for commercial photography and retouching, like verybusy.io, will help with this.