How do you encourage your customers to create and share user-generated content?

User-generated content (UGC) is any content created by your customers, such as reviews, photos, videos, or testimonials, that showcases your brand, products, or services. UGC can be a powerful marketing tool, as it can boost your credibility, engagement, and conversions. But how do you encourage your customers to create and share UGC? Here are some tips to help you leverage this valuable resource.

1 Offer incentives

One of the simplest ways to motivate your customers to create and share UGC is to offer them something in return, such as discounts, coupons, freebies, or loyalty points. You can also run contests or giveaways that require participants to submit their UGC as entries. Make sure you communicate the benefits and rules clearly, and reward the best or most creative submissions.

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Sophia Geoconda R.

Diseñadora Gráfica en Comunicación Visual, Community Manager. Especializada en creación de contenido Creativo Digital. Facebook, Instagram y Google Ads Manejo de Copilot IA, Chat GPT, Creación de Pag Web con Wix.
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Es de gran utilidad ofrecer incentivos a nuestros clientes puesto que esto fortalece su relación con la marca, fomentando lealtad y compromiso a largo plazo. 1) Pre-lanzamientos exclusivos: Ofreciendo acceso anticipado a nuevos productos o servicios a aquellos clientes fieles que comparten y ayudan a viralizar nuestro contenido. 2) Embajadores de Marca: Selecciona a los creadores más activos para que se conviertan en embajadores de tu marca, ofreciendo comisiones por ventas o productos gratuitos. 3) Implementa un sistema de Recompensas por Refereridos para cada cliente, ofreciendo de descuentos, productos gratuitos, o puntos de lealtad para próximas compras.

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2 Make it easy

Another way to increase the chances of your customers creating and sharing UGC is to make it as easy as possible for them. You can do this by providing clear guidelines, templates, hashtags, or tools that they can use to create their content. You can also integrate social media buttons, widgets, or plugins on your website, email, or app that allow them to share their content with one click.

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3 Showcase their content

A great way to show your appreciation and recognition for your customers' UGC is to showcase it on your own platforms, such as your website, blog, social media, or newsletter. This can also inspire other customers to create and share their own UGC, as they see the social proof and exposure that they can get. Make sure you ask for permission and give credit to the original creators when you feature their content.

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4 Engage with them

Another way to encourage your customers to create and share UGC is to engage with them on a regular basis. You can do this by liking, commenting, reposting, or thanking them for their content. You can also ask them questions, solicit feedback, or invite them to join conversations related to your brand, products, or services. This can help you build trust, loyalty, and advocacy among your customers.

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5 Provide value

Finally, one of the most important ways to encourage your customers to create and share UGC is to provide them with value. This means delivering quality products or services, exceeding their expectations, and solving their problems. You can also provide them with useful information, tips, or resources that can help them achieve their goals or improve their lives. By doing this, you can make them happy, satisfied, and willing to spread the word about your brand.

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Antoinette Rosenstock

Skilled Communicator, Passionate Marketer, Fitness & Fashion Enthusiast
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Working on a marketing team with a small budget, we rely heavily on obtaining UGC at no cost. Building trust with our network of brand ambassadors and providing a top-quality product has helped us achieve this goal. If your brand has loyalty, great customer service, and an attention to receiving feedback from consumers on a regular basis, the customer is almost always willing to provide us with their authentic content in the form of pictures, videos, and testimonial product reviews.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bruce Hanna

retired - photography, poetry, communications, ideas to action, nature docent, pastoral care
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I was VP, Sales and S&M for some small startup software firms. Our products were innovative tools—we teamed with early adopters and learned from them exactly how benefits accrued. We formed a user group which met at major trade shows/annual meetings. We invited prospective customers and had users share their successes AND challenges as well as being real about “undocumented features”(bugs). We developed trust.

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How do you encourage your customers to create and share user-generated content?

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1 Offer incentives

2 Make it easy

3 Showcase their content

4 Engage with them

5 Provide value

6 Here’s what else to consider

Publicity

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