How do you engage your webinar attendees and encourage interaction and feedback?

Whenever possible, I would make it a point to ensure all the attendees turn on their videos, while some may not be comfortable, but prior arrangement with the organizers or team leads, would set the right expectations on "video on" policy :0 Right after, it would important to engage them by looking at the camera (vs their faces) while it will be unnatural for a while, but once you get used to it, they will see the direct eye contact with you, which will enhance the engagement.

Another way to gain interest is to request some of your colleagues to share the webinar information with their audiences via email. If they are open to going 'live' on social media to speak candidly with you about the upcoming event, that might create additional interest and get people to register or sign up for your email list to learn more.

One thing I've found helpful is creating a series to drive interest (i.e., "Ask the Expert", "Connecting with Cable") with the topic listed afterward such as: "Ask the Expert: Foundations 101". This helps not only in this first webinar, it can then carry to future sessions and grow attendance over time.

To sustain attendee engagement throughout a webinar, strategic utilization of email marketing is pivotal. Begin by sending a friendly, comprehensive welcome email that encompasses access links and technical guidelines, ensuring a smooth start. Furthermore, leverage email channels for post-webinar content delivery, bonus provisions, and utilize urgency tactics to optimize participant interaction and conversion rates. Employing personalized content and audience segmentation based on attendee interests can further augment engagement and enhance conversion rates in this digital marketing strategy.

Keeping webinar attendees engaged after the event is just as important as engaging them during the webinar itself. Some strategies to consider to keep attendees engaged and active after the webinar: -Share a recording of the webinar with those who couldn't attend or who want to review the content. -Provide additional resources: Provide attendees with additional resources related to the webinar topic. This could include links to related articles, videos, or other content that they may find useful. -Offer a special promotion: Offer a special promotion or discount to attendees who participated in the webinar. This can help to drive engagement and encourage attendees to act.

According to Forrester, 74% of audiences feel that it is essential for attendees to access on-demand content post-event. This is due to the shift in working patterns and the opportunity and training that hybrid working bring, as audiences are keen to digest and interact with content at their convenience. 52% of the research panel also noted that TV standard production quality is ‘very important or essential’. Invest in your content creation and post-event production.