How do you follow personal branding trends?

Personal branding is the process of creating and communicating a distinctive and consistent image of yourself to your target audience. It can help you stand out from the crowd, showcase your value proposition, and build trust and credibility. But personal branding is not a static or one-time thing. It requires constant monitoring, updating, and adapting to the changing trends and expectations of your market. How do you follow personal branding trends and keep your brand relevant and fresh? Here are some tips to help you.

1 Know your niche

The first step to follow personal branding trends is to know your niche and who you are trying to reach. Your niche is the specific group of people who share your interests, needs, problems, and goals. They are the ones who will benefit from your products, services, or content. To know your niche, you need to do some research and analysis. You can use tools like Google Trends, Keyword Planner, or BuzzSumo to find out what topics, keywords, and content are popular and relevant in your niche. You can also use social media, forums, blogs, podcasts, or surveys to listen to your audience and understand their pain points, desires, challenges, and feedback.

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Ashley Pereira

Empowering Women and Trauma Survivors to Flourish | Women's Empowerment — Mindset & Mental health first 💙
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If you don't know your Zone of Genius or target audience, the easiest way to discover it is through this exercise I give my clients: - To find your true expertise (Zone of Genius): Ask 3-5 people who know you to tell you what comes to mind first when they think of you; If they had a problem, what would they reach out to you about (combination of friends, family, co-workers, clients) - Then to niche down and understand your audience further, asking 5-7 levels of WHY. WHY am I passionate about this? WHY did I...? WHY... Keep going deeper until you've niched down to understand the true centered pain-point. Pick ONE platform to talk about it. You don't need to spend money or time on tools to know who you want to speak with.

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Mozn Shaker Akhourshiedah

Personal Growth & AI enthusiast | Founder: Mezan Institute | Advisory Board Member at AUD School of Engineering
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Knowing your niche is pivotal. By understanding your target audience's needs and interests, you can tailor your branding to resonate deeply with them, ensuring a more authentic and effective connection.

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2 Follow the leaders

The second step to follow personal branding trends is to follow the leaders and influencers in your niche. These are the people who have established a strong and loyal following, have a high level of authority and credibility, and have a unique and compelling voice. They are the ones who set the tone, direction, and standards for your niche. To follow the leaders, you need to identify who they are, what they do, how they communicate, and what they offer. You can use tools like Social Blade, SimilarWeb, or Moz to find out their social media presence, website traffic, and domain authority. You can also use platforms like YouTube, Instagram, LinkedIn, or Medium to consume their content, learn from their strategies, and engage with their communities.

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Seha Okudan

Building CommunityBeam. Find the warmest leads on Slack & Discord.
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-Follow the leaders in your target audience. -Follow Product launch sites -Follow communities on Reddit. -Dive into other private communities. -Attend webinars. -Attend Live events. Gummysearch - Reddit audience monitoring. Product Hunt - For launches. Reddit - Product Launch. G2 - Similar products and reviews. This might be accurate only for Saas space. Prepare your list in your industry.

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3 Be authentic

The third step to follow personal branding trends is to be authentic and true to yourself. Authenticity is the key to building trust, rapport, and loyalty with your audience. It means that you are consistent, transparent, and honest about who you are, what you do, why you do it, and how you do it. It means that you are not afraid to show your personality, values, opinions, and emotions. It means that you are not trying to copy or imitate anyone else, but rather express your own unique voice and style. To be authentic, you need to define your personal brand statement, mission, vision, and goals. You also need to align your actions, words, and images with your brand identity and message.

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Ashley Pereira

Empowering Women and Trauma Survivors to Flourish | Women's Empowerment — Mindset & Mental health first 💙
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People buy from and connect with people. Consumer trends today show an increase in demand to be educated and connected to the brand (person) they are purchasing from, to ensure it resonates with their personal values and goals. They also require to be educated. When you choose to *be yourself* you not only come across as relatable, but it enhances the experience of your audience and prospects, allowing them to feel like they know you before they ever meet you. If you're selling a service/product that requires a meeting first, what used to feel like tension is now a friendly conversation. Additionally, when you are speaking as you, you never have to back track on what you said, how you said it, or the facts because being you comes natural!

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4 Experiment and innovate

The fourth step to follow personal branding trends is to experiment and innovate with new ideas, formats, and channels. Experimentation and innovation are the ways to keep your brand fresh, exciting, and relevant. They are the ways to test new opportunities, reach new audiences, and create new value. They are the ways to differentiate yourself from the competition and showcase your creativity and expertise. To experiment and innovate, you need to be curious, open-minded, and willing to learn. You also need to track and measure your results, analyze your feedback, and optimize your performance.

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5 Learn and grow

The fifth step to follow personal branding trends is to learn and grow from your experiences, successes, and failures. Learning and growing are the ways to improve your brand quality, value, and impact. They are the ways to expand your knowledge, skills, and network. They are the ways to adapt to the changing trends and expectations of your market. To learn and grow, you need to be humble, reflective, and proactive. You also need to seek and accept feedback, learn from others, and invest in your personal and professional development.

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6 Share and inspire

The sixth step to follow personal branding trends is to share and inspire others with your brand story, message, and vision. Sharing and inspiring are the ways to build your brand awareness, reputation, and influence. They are the ways to connect with your audience, create value, and make a difference. They are the ways to demonstrate your leadership, passion, and purpose. To share and inspire, you need to be generous, helpful, and supportive. You also need to use various platforms, mediums, and formats to deliver your content, engage your audience, and call them to action.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you follow personal branding trends?

1

2

3

4

5

6

7

1 Know your niche

2 Follow the leaders

3 Be authentic

4 Experiment and innovate

5 Learn and grow

6 Share and inspire

7 Here’s what else to consider

Personal Branding

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How do you follow personal branding trends?

1

2

3

4

5

6

7

1 Know your niche

2 Follow the leaders

3 Be authentic

4 Experiment and innovate

5 Learn and grow

6 Share and inspire

7 Here’s what else to consider

Personal Branding

Rate this article

Thanks for your feedback

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