How do you follow up after a live event?

After a live event, follow up with attendees by sending thank-you emails, sharing event highlights or key takeaways, and inviting them to stay engaged through upcoming events or content. Use feedback surveys to gather insights for improvement and maintain relationships by offering continued value post-event.

- Review the event's key highlights and outcomes. - Engage with attendees through follow-up emails or surveys. - Analyze feedback to improve future events. - Share event recordings or materials with participants. - Plan for the next steps or actions based on the event's discussions.

Identify your 'why' for sending out the thank you email. If it's to speakers, this should be clear - thank them for their time and effort. But for attendees you still want to be thanking them for taking time out of there day, but what else? You don't want to overwhelm your audience — they've already been receiving lots of communication about the event, and so will have some fatigue, so stick with one call to action, which could be a replay link, a feedback form or a next step of something else. Pick one thing and make it simple!

After a live event, I follow up like I'm dropping the hottest mixtape—timing and delivery are key! 1. Send a quick recap: Share highlights, key takeaways, and any "aha" moments within 24-48 hours while it’s fresh. 2. Personalize it:Mention something specific from our convo—people love that personal touch. 3. Offer next steps: Whether it’s a coffee chat, a demo, or helpful resources, give them a reason to stay connected. Keep the momentum going!

In my experience, personalized thank-you emails are crucial for effective follow-up. After events, I meticulously record and summarize key points from conversations with important prospects. I then use these notes to craft tailored follow-up emails. For leads with less immediate potential, I send emails reintroducing our company and highlighting our unique selling points. This two-tiered approach ensures all contacts receive relevant follow-ups. The personalized method led to a 30% higher response rate compared to generic follow-ups, with several prospects, scheduling demos shortly after. This strategy not only nurtures hot leads but also keeps our company top-of-mind for future opportunities with other contacts.

Our approach to data analysis spans pre-event outreach to post-event evaluation. Before events, our sales team employs various methods to engage potential clients, including emails and phone calls, inviting them to participate. Post-event, we use this outreach data alongside actual attendance and interaction information to categorize clients effectively. At a recent event, we were using a customer potential list to follow up. This comprehensive analysis revealed that attendees who both responded to our pre-event communications and visited our booth were 4x more likely to request a product demo. For those who didn't attend, we segmented them based on their pre-event engagement level for tailored follow-ups.

After a recent trade show, I implemented a tiered follow-up system based on lead quality. Hot leads received a phone call within 48 hours, warm leads got a personalized email within a week, and cold leads were added to our newsletter list. For hot leads, I prepared tailored proposals addressing their specific needs discussed at the event. This approach resulted in a 25% conversion rate for hot leads, compared to our usual 10%. The key was striking while the iron was hot and demonstrating that we listened to their unique challenges.

Following a successful event, I repurposed the content into various formats. I turned key insights from each session into infographics for social media, which saw 50% more engagement than our regular posts. The Q&A sections became blog posts addressing common industry pain points. I also compiled the webinar recordings into a gated "expert insights" video series, which generated a lot new leads in the first month after the event. This multi-channel approach extended the life of our event content and continued to provide value long after the live sessions ended.

After wrapping up our last event, we immediately started planning for the next year. I created a shared document where team members could add ideas while the event was fresh in their minds. We also sent out a post-event survey to attendees, asking what they'd like to see next time. One suggestion that stood out was for more hands-on product training sessions. We incorporated this feedback into our next event, resulting in a 40% increase in attendee satisfaction scores. This proactive approach to planning helped us continuously improve our events and keep attendees coming back year after year.

After a live event, you need to send thank-yous and recaps, but it's important to remember that the real purpose of the follow-up is to engage your contacts in the conversation. Analyzing your data and tailoring personalized messaging that invites participation is how you drive real opportunities. When you provide valuable insights, clients will want to share their unique ideas, problems, and initiatives in the conversation. However, if your outreach is devoid of everything but a sales pitch (think pyramid scheme parties), they’ll stop showing up.