How do you format and structure your cover letter for different platforms and devices?

1 Email cover letter

If you are applying via email, you should use a clear and concise subject line that includes the job title and your name. For example, "Marketing Manager Application - Jane Smith". In the body of the email, you should write a short introduction that explains who you are, why you are interested in the job, and how you found the opportunity. Then, you should attach your cover letter as a PDF file, along with your resume. This way, you can ensure that your cover letter will look professional and consistent across different devices and software. Your email cover letter should be no longer than three paragraphs, and you should use a formal and polite tone.

2 Online application form

If you are applying through an online application form, you may have to copy and paste your cover letter into a text box. In this case, you should avoid using fancy fonts, colors, images, or attachments, as they may not display properly or be compatible with the system. Instead, you should use a simple and plain format, such as Arial or Times New Roman, 12-point font, and single-spaced lines. You should also use short paragraphs and bullet points to make your cover letter easy to read and scan. Your online cover letter should be no longer than one page, and you should use a professional and confident tone.

3 Social media or networking site

If you are applying through a social media or networking site, such as LinkedIn or Twitter, you should use a more casual and personal tone. You should also use the features and functions of the platform to your advantage, such as hashtags, emojis, links, or videos. For example, you can use hashtags to highlight your skills or achievements, emojis to show your personality or enthusiasm, links to showcase your portfolio or projects, or videos to demonstrate your communication or presentation skills. Your social media cover letter should be no longer than a few sentences, and you should use a friendly and engaging tone.

4 Mobile device

If you are applying from your mobile device, such as your smartphone or tablet, you should be aware of the limitations and challenges of the device. For example, you may have to deal with autocorrect errors, typos, or formatting issues. To avoid these problems, you should proofread your cover letter carefully before sending it, and use a spell-checker or grammar-checker app if possible. You should also avoid using abbreviations, slang, or emojis, as they may come across as unprofessional or inappropriate. Your mobile cover letter should be brief and concise, and you should use a respectful and courteous tone.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?