How do you get your content noticed online?

From my experience in content creation, one often overlooked aspect of keyword strategy is 'search intent.' It's not just about what keywords to use, but also why people are using those keywords. Are they looking for a solution, information, or a product? By aligning your content to meet this intent, you automatically elevate its relevance and thus, its chances of being noticed. Take it a step further by using variations and synonyms. For instance, if 'personal branding' is your focus, think about incorporating related terms like 'building a personal brand,' 'brand identity,' or 'self-promotion.' This diversifies your reach and makes your content accessible to a broader audience without feeling forced or stuffed with keywords.

One of the most effective ways to optimize your content for maximum visibility is by utilizing carefully chosen keywords that improve search engine rankings. When choosing your keywords, always consider your target audience and the type of content you wish to promote. Use relevant and specific keywords that accurately reflect the topic of your content and avoid generic ones as they will not yield high search rankings. In addition to using keywords, implementing SEO practices is also an essential aspect of getting your content noticed online. Optimize your content by incorporating meta descriptions, H1 tags, and internal linking structures to enhance your search engine rankings.

In the digital realm, where content reigns supreme, achieving visibility requires a strategic blend of intellect, finesse, and charm. Craft content as a captivating sonnet for search engines, strategically placing keywords as the key to prominence. Tailor your approach to each social platform, speaking their language to rise above the digital noise. Utilize visually striking content for fleeting attention spans and forge alliances with digital demigods to amplify your reach. Navigate the online cosmos with analytics as your guiding star, decoding patterns in attention. Consistency becomes the pulsating core, ensuring a lasting digital legacy in the evolving era.

using keywords naturally can be hard. once you’d identified them see if they fit into what you’ve written. can you replace existing words or phrases within your text with the keywords. if not try an add a sentence within your text to support the keyword.

I have found these two very useful especially for a platform such as LinkedIn 1. Utilize eye-catching visuals: Incorporate striking images, infographics, or videos to grab your audience's attention and make your content visually appealing. 2. Engage with your audience: Respond to comments and messages promptly. Add a P.S. to your post where you ask questions, and foster discussions to create a sense of community around your content.

In my years of content creation, I've learned that mobile optimization is non-negotiable. Here's a real eye-opener: I once lost significant traffic on a well-performing article simply because the loading time on mobile was lagging. That's when I realized that user experience on mobile isn't just a 'nice-to-have'; it's a 'must-have.' The reality is that slow loading times and awkward layouts aren't just an inconvenience to mobile users; they're a deal-breaker. You can have the most insightful content, but if it's not accessible within a few seconds on a mobile screen, you've lost the game. So, always consider the 'thumb-friendly' rule.

About 80% people use mobile phone on the Internet, so you should try to optimize your content. If you create presentation, use vertical format. And your website and another works should be optimize too.

One simple strategy that i as a Marketer employ in my content marketing is bringing it as in line with the latest trends and techniques prevalent in content marketing as I possibly can. This includes using keyword rich content with simpler tone, connected with call-to-actions to draw immediate attention. People like to read small, precise and easy to read content now a days. It’s difficult to expand your attention span for longer, jargon embellished sentences. Using pictures, animations, vibrant design elements, and punchlines draw attention quicker than any other content format.

Think of your adorable and lovely Grandma accessing from her smartphone to your content, she needs to get it simple and fast. Not just the images and or videos, but mainly the core message of your content / campaigns should come quick and easy.

It is always good to test messages along with visual styles. See what kind of message sticks and what doesn't. And then analyze the why. Challenge creativity bias. Don't get boxed or fixated on trends - you need not hop on to each one of them if your brand voice gets diluted. Ensure your copy speaks to your audience and doesn't preach to your audience. Don't over-sell.

To effectively promote content on social media, customize it for each platform, use relevant visuals, leverage popular hashtags, engage with your audience, collaborate with influencers, test paid promotion, share user-generated content, and optimize posting timing and frequency. By following these tips, you can increase engagement, reach a wider audience, and drive traffic to your website.

I've shied away from using the term "promote" in favor of "distribute" when it comes to social media. "Promote" harkens back to the days when you'd post a short summary and a link to your blog. But think about how low organic click-through rates are these days. When you "distribute," you're giving your audience valuable information right in the feed. This makes it easier for your audience to consume your content, and that's the key to getting it noticed online.

Having a central theme is super important, for example if you are a brand that loves talking about authenticity, freshness and purity then keeping that as the core essence in your content strategy is super critical. Then comes the best part about distribution, across all formats sticking to copy that translates that across video, podcasts, static posts and topical memes. Adopting the style of the platform along with the content copy is essential to strike a chord with your ICP (Ideal customer profile) on that platform.

Remember that not all social media platforms are created equal. For instance, Instagram and Pinterest are visual platforms, while Twitter and LinkedIn are better for text-based and professional content. Social media is a two-way street; when appropriate, engage with your followers by responding and acknowledging mentions. Building a community around your content fosters loyalty and trust. Be bold in experimenting with different content formats and posting times. Social media trends and algorithms are constantly evolving. Stay informed and adapt your strategy to remain relevant and practical. Connect with industry leaders to share and gain insight into social media best practices.

Social media is a game-changer for expanding your content's reach and connecting with a broader audience. Embrace various platforms' unique strengths by customizing your content for each platform, and how the users of those platforms would interact with them and also engage with the audience, this way you can encourage them to reshare your content with their own networks to boost your visibility. In a nutshell, social media is a dynamic tool to magnify your content's impact. By understanding each platform and engaging with your audience, you can foster a thriving online community and drive traffic to your website.

To repurpose content, consider turning blog posts into videos, podcasts, infographics, slide decks, social media posts, or newsletters. This helps reach different audiences and cater to various preferences. When repurposing, ensure each format adds value and is relevant to your audience. Avoid duplicating content, as it can harm SEO and user experience. Instead, focus on optimizing content for each format and channel, fitting the context and expectations of each platform.

I love this suggestion. I was a fan of the original idea of "trans-media storytelling" and embracing multiple formats is a version of that: tell your story everywhere. Offer new aspects or elements per format. For example, just within the world of podcasting you can create long-form show notes as an article, audio clips for all social channels and even video or interactive clips from the audio. (Feel free to ask me how!)

it’s actually quite easy to reuse content for different socials and platforms if you figure out what the best layout and style is for each. if you have along push for linkedin or an email campaign then pick out few core things to post onto instagram or Twitter in a short but engaging way that tells the reader everything they need to know quickly!

Content repurposing can help you save resources and get the most from valuable pieces of content. Share your content in a non-spamming way and interact with your audience. When repurposing, try to break down a long-form content piece into smaller areas of interest and add something unique each time so that if the same users follow more than one of your channels, they will not see the same content repeatedly. An example: If you have a 1000-word article about vitamin C and one of your subheadings is "Everyday foods that are rich in Vitamin C," take this piece and, when sharing it in a Facebook post, add a 10-minute recipe with some of these foods. Summarizing: Add small pieces of extra value in every repurposed piece of content.

It is critical to repurpose your content for different platforms in order to increase its visibility. There are numerous platforms available these days, and everyone has their own preferences when it comes to online platforms. So, instead of creating a blog and leaving it there, make a presentation out of it for slideshare, or make it a short tweet. This allows it to reach a large audience.

From my experience, when it comes to social media posts, it's more important to post regularly than to ensure that your content is perfect. What you should do is set a minimum number of posts per week and stick to it for at least 6 months. Then, analyze the analytics and try to understand what you can change to improve performance.

To keep content fresh and relevant, update it regularly, especially when it contains time-sensitive information. This can improve search engine ranking, build trust, and retain visitors. Use tools like Google Analytics or Search Console to monitor content performance and identify areas for improvement. When updating, check sources for recent information, update facts and figures, improve readability, optimize for keywords, update the published date, and promote the updated content on social media.

Content updating isn't just a "nice to have"—it's almost necessary. Think of content like a living organism; it needs regular care and attention to thrive in its environment. Regularly updating ensures your content remains healthy, relevant, and impactful. Moreover, it showcases a commitment to quality and reliability, reinforcing your brand's credibility. In essence, regular updates are an investment in both the longevity of your content and the trust of your audience.

Keep up to date with new trends and the latest developments in your field. In marketing, the big buzz right now is AI. Create content around how businesses and thought leaders can use AI to increase team efficiency for content creation, create Digital Marketing Strategies, do competitor analysis, etc. The key is to add your opinion and experience testing each tool and resource. Your perspective is what's going to set your content apart in a post-AI world.

try and keep up with current res updates and trends and not just reposting or commenting for the sake of it but actually adding an opinion that has some value to carrying the discussion forward.

Measuring your content's performance is crucial to evaluate its effectiveness, identify strengths and weaknesses, and adjust your strategy accordingly. To measure your content's impact, consider tracking metrics like traffic, conversions, bounce rate, dwell time, social shares, comments, and backlinks. Use tools like Google Analytics, Search Console, or social media analytics to track and analyze your data. Additionally, set goals and benchmarks to compare your results with your expectations and competitors. By monitoring these metrics, you can assess your content's impact and make necessary adjustments to improve its performance.

The best way which has shown me great results in terms of standing out on LinkedIn is Visual Content Strategy. Using stunning visuals in carousel design along with our branding can really make a difference. Many people are creating carousels but still not getting any results. WHY? There are so many reasons but the one that you can implement right away - spend some time on your cover slide, and try to incorporate some attractive visuals + short title hook to make your scroll stoping carousel and keeping the title short builds curiosity in viewers to slide the carousel. Else, all the content inside the carousel must be worth reading to really make content successful further.

Before I consider any of the ideas above, I make sure I know what my audience wants, what my expertise is, and how those intersect, which may differ depending on the line of business, segment, and products. Then I consider where my audience is. We are a niche company. So an article on considerations for telecom around 5G did amazing when we syndicated it in Light Reading because that is a very popular newsletter for telecom operators, and that article addressed concerns they had around the pressing issue of retrofitting for 5G. But if I had just published the same article on my social media, I'm sure it wouldn't have done as well. Strategic content placement coupled with calls to action can yield highly qualified leads.

Know your audience and how they are reacting to your content. You can have the best content out there, but if it doesn't resonate or add value to your target audience, then it will not receive the attention and engagement you are looking for. One way to research your audience is to see how they are reacting to your competitor's content and start mapping out from there.

If we want our story to be “contagious” we turn or include our brand or cause into a topic of everyday conversation for the public. Author Jonah Berger provides six “principles of contagiousness” or “STEPPS” to give a structure to the act; adapted here for storytelling. Social Currency Triggers Emotion Public Practical Value Stories

In the digital era, getting your content noticed online requires intentional and strategic efforts. By optimizing your content for search engines, promoting on social media platforms, collaborating with influencers, leveraging guest blogging and backlinking opportunities, and utilizing email marketing, you can significantly increase your content's visibility. With these strategies in your toolkit, your content will successfully stand out in the crowded digital landscape, reaching your target audience, driving engagement, and achieving your online visibility goals.