How do you incorporate data and evidence into your press release story without losing the human element?

When crafting your press release, it's important to remember that your goal is to make a connection with your audience on an emotional level and show them why they should care, not just promote your product. It shouldn't come across as marketing speak.

Alright, press release maestro, before you start crafting, set the stage. What's your goal? This isn't a blindfolded dart throw; it's your strategic bullseye. Who's in the audience? It's not a karaoke night; it's your VIP guest list. Your goal isn't a wish; it's a calculated mission. Audience isn't a vague term; it's your fan club waiting for a show. Your tone isn't a mood ring; it's a carefully chosen outfit for the occasion. Style isn't a fashion statement; it's your press release runway walk. Angle isn't a geometry term; it's your storytelling gymnastics routine. Key messages? They're not footnotes; they're the headlines of your press release saga.

Press releases aren't bedtime stories; it's the news hunger games. Inverted pyramid isn't a choice; it's survival. Imagine news outlets starting with weather reports; it's headline homicide. Journalists don't want a treasure hunt; they want the treasure on a silver platter. NASA didn't bury the moon landing in paragraph four. Attention spans aren't infinite; grab it at the beginning, or your press release is yesterday's news. It's not a novel; it's a headline knockout. Priority isn't a suggestion; it's a command. Use the inverted pyramid; it's not a choice—it's a media battleground. Win it, or watch your press release become press trash.

The inverted pyramid structure makes any form of business writing better, not just press releases. Start with the most important information first, then take readers on a journey as they learn more about it.

Avoid cliches in your headlines. The last example here is a bad headline because "revolutionize" and "innovative" are overused buzzwords. It comes across as generic. Balancing being specific vs. aspirational is the tightrope walk you need to do to craft a strong headline. When crafting a headline, it's important to keep your audience in mind. What will they find interesting about your story? What will be a hook that grabs them? What have they seen before?

Press release architects, listen up. Your headline and lead aren't just dressing; they're the VIP entrance to your story. Generic won't cut it; be the intrigue maestro. Clear the fog; answer the who, what, when, where, why, and how. Don't whisper; shout value. "Company X launches new product" is snoozeville; try "Company X revolutionizes the industry with innovative product that saves time and money." The headline isn't a label; it's a battle cry. Your lead isn't an appetizer; it's the aroma of your story. Nail the headline, slay the lead—hook them or lose them. In the story kingdom, mediocrity is treason.

Incorporating data into press releases while preserving the human touch is crucial. At White Internet, we employ storytelling techniques by using vivid language and concrete examples to bring data to life. Instead of simply stating our product's features, we illustrate them with real-world impacts, such as "Our software processes data 10 times faster than the industry average, empowering businesses to make quicker decisions." We also include customer testimonials and anecdotes to humanize the data, making our press releases not only informative but also relatable and engaging. This approach enhances credibility and connects more deeply with our audience.

Flaunt, don't announce: Dump the dull details. Transform your story into a cinematic spectacle. Replace "fast and reliable" with "beats competitors in a data marathon." Swap "customers love us" for "Amazon's buzzing with 4.8-star love songs." No more yawns, just cinematic cheers for your product. Show, strut, conquer!

Incorporate images or videos that help to illustrate the data or evidence in a way that is easy to understand. This can help to bring the data to life and make it more engaging for readers.

Including quotes from individuals who have been impacted by the data or evidence can help to bring a human perspective to the story. These quotes can be used to illustrate how the data is affecting people on a personal level.

Pesquisas de institutos confiáveis e públicos sempre ajudam na contextualização de uma notícia. A inserção de dados de fontes confiáveis eleva a chance do jornalista já enxergar ali uma "tarefa evitada", de ter de pesquisar para encontrar esse dado de apoio.

Calls to action are useful when they make sense, but they don't always. Consider the specific story and what you're trying to communicate. For example, a CTA wouldn't make sense in an earnings announcement where the goal is to disclose financial progress within the press release itself. However, you should always have a link to your site in the boilerplate, so press releases without specific CTAs are still useful in driving people to your site, products, etc.

Incorporating data and evidence into a press release can add credibility to the story, but it is important to not lose the human element in the process.

Keep everything in your press release factual. Scrutinize the information before it goes out, because journalists and your external audience will spot any inaccuracies.