How do you measure and improve your bio's performance and engagement?

Always remember that while your profile is about you it is not for you. When your audience reads your profile they should see themselves reflected in what they read. Call out their obstacles and challenges in your profile and position your brand as the solution - your profile is for them not you.

Personal branding tip: Pick 1 platform, master it. Then move to another one! - divert your audience to another platforms and build leverage

Don’t try to be everywhere. When you do that you’re diving your time and probably not showing up as authentically as you should. Instead, show up where your audience is and make sure your brand’s personality shines.

To check the effectiveness of your bio & headline mainly profile optimization is to look at: 1. The number of search appearances 2. The terms you are appearing in results for 3 Who are your profile viewers, where do your searchers work Analyze these 3 points if there’s a miss match, you gotta work on your profile revamp again

Crafting a bio is like making chicken soup: Everyone has a recipe they swear by! As you learn from others, take in their tactics with a grain of salt. Ask yourself: Are they trying to achieve the same thing as me, or something different? Who is their audience? Do we have the same strengths? Does their approach play to my strengths? The same goes for requesting feedback from your peers: Do they truly understand what you're trying to achieve with your bio? Have they ever done something similar? Everyone has an opinion, but what sounds like universal bio-writing advice might not apply to you. Considering the source will give you the perspective you need in order to tweak their recipe to your personal taste.

Authenticity is important, but if you're ending your bio this way, people forget you immediately: “When she's not working with executives, Diane enjoys hiking the Adirondack mountains with her two golden retrievers.” You were told to do this because lends a human touch. And maybe it did, in 2004. 😴 But at this point, it’s robotic 😴 It’s expected 😴 Worse, it's a DEAD END 𝗛𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗲𝗮𝘀𝘆 𝘁𝘄𝗲𝗮𝗸: “For more of Diane’s leadership insights, and the occasional golden retriever photo, connect with her on LinkedIn at [profile URL goes here] or visit [website URL goes here].” Same human touch, upgraded for modern times.

Authenticity is the key, be you! Being yourself is the easiest and simplest personal branding hack. Be you and What’s yours will come to you.

One of the best measures for your bio's performance is how well your target audience can repeat it back to you. You'll know what resonated and which parts are best understood by how often and clearly they parrot your language through their comments, questions, and conversations with you. This is how you can determine where to improve - and you're always going to want to improve, because while your audience might remain the same, their tastes and attitudes will continue to shift.