How do you optimize content for different channels?

Each content creator has a type of content that they probably don’t fuss about creating. And certain types of content belong on certain platforms. By this time you should know what you want the results to be from your post or your call-to-action. Question: Do you know where your audience is playing and where they are paying? Many times we post the type of content that we like, on the platform we prefer. Are you looking for your audience to play with you, be entertained. Or are you looking for the audience to make buying decisions with the content you share? Know where your people are. Know what you want them to do? Know what platform they use to make buying decisions. Create content to fit the equation or repurpose it with a twist.

Don't forget the algo. Stay on top of each platform's algorithm updates Leveraging the algorithm to your advantage can amplify your reach and maximize engagement, giving your content the spotlight it deserve

Create a content roadmap that aligns with your audience's buyer journey. Tailor your content to address their pain points, answer their questions, and guide them seamlessly from awareness to consideration and finally, conversion. Understanding their journey will fuel your content strategy and drive impactful results.

Once you know what channels your audience is using and for what purpose, you will get an insight into what stage of the funnel they are more likely at when consuming content there. This can help you assign the right business goals and objectives to the channel, and adapt your content strategy accordingly. For instance, you can use Twitter to build a share of voice, while you can use LinkedIn to build authority in the industry. Be specific when it comes to aligning goals!

However, repurposing doesn't have to be hard. Audio turns into a written transcript. Video turns into audio and shortform video snippets. There are AI tools for this too, that will do a lot of the hard work for you. Create ONCE, and then use the same pieces of content everywhere, formatted for the channel it's on. You'll maximize your creation time, and repetition of your messaging. Design workflows and templates that will help you move through repurposing with ease, so that you aren't reinventing the wheel every time you create something. The Pareto Principle applies here. Spend 20% of your time on creating amazing content, and then the other 80% repurposing and promoting it.

Channel the persona vibe. Embrace the personality of each channel and mold your content to resonate with its unique community. Be conversational and relatable on LinkedIn!

First, you need to decide and understand the requirements of each channel. For example, if you are creating short-form video content, you can post that on channels such as YouTube, TikTok, Instagram, etc. Now, if you want to optimise that video for Instagram, you should try to edit in the Instagram app itself instead of posting it on TikTok and taking it from there and then posting on Instagram. You should also keep the Instagram SEO, hashtags, and best practices in mind. Similarly, for YouTube or TikTok, you should take the original content and upload keeping the best practices in mind. Optimising will take more effort and time but it will yield the best results.