How do you optimize your visibility and reach on different platforms?

Beware the vanity metric. It is nice to have lots of likes and followers, but does that translate to better outcomes? Knowing what your objectives are can help you set meaningful goals and observe the appropriate metrics that make a difference.

It would depend on what is the medium and what is the message we are trying to convey or expecting the visitor to consume. Alongside, the performance metrics for measuring are very critical to get a sense on how it did perform and make needful tweaks as applicable.

The golden rule is to know your target audience first. Who are you speaking to and what are their desires, needs, passions and pain points? Which platform do they congregate and when? Knowing this has solved half of the problem for the creator. Use vivid and clear images that depicts seriousness and professionalism especially for LinkedIn, Instagram and Facebook. For TikTok you can pretend to be savvy. Lastly, ensure that adequate hashtags and keywords are infused into your profile page for proper optimization.

A successful marketer or business will never rely on a single source, you have to have an existence on all platforms as this will provide you with more visibility, while supporting your social media with SEO and paid campaigns to ensure generating the highest visibility to your brand

To optimize your visibility and reach across platforms, tailor your content to suit each platform's audience and features. Consistency in branding strengthens recognition. Engage actively with your audience by responding promptly to comments and messages. Use relevant hashtags and keywords for increased discoverability. Post strategically and avoid overwhelming your followers. Collaborate with influencers and consider paid advertising options to broaden your reach. Lastly, analyze performance metrics to refine your strategy continually. These steps enhance your impact and engagement across different platforms.

For me I use Facebook to connect with my loyal fans & to run awareness & lead gen ads. INSTAGRAM: more quality & ready to buy audience. Suitable for luxury, real estate, & other e-commerce related marketing. TWITTER: for building a loyal and engaging community. Set trends, spread trends, share quick nuggets. It's great for audio live events (spaces) too. LINKEDIN: reaching a global and more professional audience. Networking and building relationships with key industry stakeholders. Got my first $3k job on LinkedIn. TIKTOK: great for marketing to younger demographics. Especially if you're good with videos.

Important: avoid defining your audience too much by stock demographics. Old-school marketing preached audience "personas" built around gender, age and income. In social media, that thinking is not only limiting, but increasingly discriminatory (see Facebook v. DOJ) and difficult (see decline of third-party tracking). At the end of the day, your customer isn't just "women," or "millennials," or "people who live in affluent zip codes." It's anyone who wants to buy what you're selling. And thanks to social media, that group is a lot more diverse today than we realize.

Well one thing is Identifying and understanding your target audience. This is important because it helps you in creating effective marketing campaigns and improving overall business success. What works for you on LinkedIn will not work for you on Facebook, IG and so on so understanding "your" different audiences demographics, characteristics, preferences, behaviors, and highly needs. By understanding your audience, you can create tailored content, messaging, and offers that resonate with them and drive engagement and conversions.

There will always be an audience of different levels of knowledge in your social networks. I usually highlight these 3 stages: - Zero-knowledge, but interested; - Industry enthusiasts; - The end user or brand advocate; The first type of audience brings you the most extensive reach on viral posts, trends, and memes. The other two are harder to keep, but if you build the right audience, share expert content, and engage these people, they will be loyal to you. Also, it's important to remember that your audience is either putting effort into searching for specific answers or mindlessly scrolling and tapping. Therefore, remember that only certain content, precisely the one that is consciously searched for, can turn people into subscribers.

1- Identify your users personas very clearly 2- Build your audience and attract more of your competitors’ audience attention. 3- Focus on the user’s Interests and behaviors. 4- update your audience every 6 months.

Repurposing is the name of the game! Social media is all about bytes and people are eager to learn when things are presented in unique ways. For example, LinkedIn works best when informative carousels documents are shared, whereas, Twitter is for teaser content that can redirect the audience to take quick action such as read an article via a link. Understanding the type of content that works for various social media should be a priority. Businesses can repurpose the same piece in different formats.

This is low-hanging fruit, EVERYONE lets slip through the cracks. A profile's banner image, profile image, profile description, and links are easy ways to brand your business, and connect audience members to an arching campaign goal/CTA, SEO, and credibility.

To optimize your social media profile and content, start by creating an engaging profile with a clear image, compelling bio, and complete information. Understand your audience's preferences and create high-quality, diverse content on a consistent schedule. Use relevant hashtags, engage with your audience, and post at optimal times. Analyze performance regularly and adjust your strategy based on metrics. Collaborate with others, share user-generated content, and stay updated on trends. Experiment with A/B testing and prioritize consistency, audience understanding, and adaptability for long-term success.

Content is king! It’s always the winning strategy for every successful social media presence! Be eager to create organic campaign sets to entertain your audience.

To optimize your social media profile and content effectively, focus on consistency, professionalism, and appeal. Ensure your profile picture and cover photo are clear and recognizable, and your bio is concise yet captivating, highlighting your brand identity and value. Incorporate relevant keywords, hashtags, and a mix of media such as images, videos, and live streams. Your content should be original, engaging, and either informative or entertaining, addressing your audience's needs. Utilize various formats, including stories, polls, and quizzes, and always include attention-grabbing headlines, captions, and calls to action.

Being awesome online means getting people involved and teaming up with cool influencers. Here's how: Spice It Up: Post fun quizzes, polls, and challenges to keep things interesting. Get people chatting and having a blast with your content. Keep It Friendly: When someone comments or slides into your DMs, be friendly and chat with them. Ask questions, and share stories – it's like making online buddies. Partner Up: Find influencers who vibe with your style. They'll introduce your stuff to their followers, and suddenly, your brand is the talk of the town. High-five, you're on fire!"

Recently a lot of businesses/brands are jumping on 'Trends', and these trends really do not align with the brands content AT ALL. Imagine a brand like Samsung for jumping on a trend joking about food, or a financial coach Jumping on a trend on movies or gambling. This doesn't mean that personal brands/business/brands should be smug and all, or that they shouldn't make jokes (jokes are a good way to communicate with your audience) but whatever your do, keep it brand centric. 🙂

Activate your stakeholders. Know who is invested in your content and utilize their networks. Reach is nothing if you’re reaching the wrong audience. Lean on the people whose work you’re representing to get your content in front of the relevant eyes. It’s also important to ensure that content is incisive and engaging beyond that initial network so you can carry into other networks.

Engage, Engage and Engage! Put Engagement as your main objective before creating any piece of content! Then you will manage to be user-centric by talking to people.

Engage with Your Audience: Respond to comments, messages, and inquiries promptly. Encourage discussions, ask questions, and show genuine interest in your followers. Building a strong relationship with your audience increases loyalty and expands your reach through word-of-mouth

The truth I’ve come to realize over the years as a Social Media Manager is that for Social Media Optimization, it is important to experiment and adjust. In SMO, you can experiment with different types of content, styles, and posting schedules. Here’s a practical example; If you’re handling a restaurant’s Instagram page, post pictures of dishes at different times and see when engagement is highest. If dinner posts get more likes and comments, then adjust your strategy to focus on evening promotions, optimizing visibility, and reaching potential diners. In Social Media, analyzing metrics and adapting is the key to success.

As they say, facts over feelings. Remember to differentiate between vanity metrics and useful/actionable metrics. It's important to remember that Correlation isn’t causation, but it sure is a hint.

Absolutely. In my journey through digital marketing, the iterative process of experimenting, analyzing, and refining has been instrumental. There's no 'one-size-fits-all' in the digital space. By leveraging A/B testing and real-time data, I've seen firsthand how minor tweaks can lead to significant improvements in engagement. Constant adaptation, rooted in data-driven insights, ensures that our strategies remain relevant and resonate effectively with the evolving audience landscape.

It’s an essential part of building your audience is to try and error to reach the maximum segmentation potential. This is a key to positioning your brand within the right audience.

Que vous soyez au début de votre création de contenu ou que ça fait 2 ans que vous publiez, ne vous arrêtez jamais de tester. Testez et analysez vos nouvelles actions vous permettront d'améliorer votre stratégie et de surprendre votre audience positivement. Vous devrez constamment vous réinventer alors ne restez pas bloquer dans votre routine.

If you're a brand reading this, here's a tip, GET A SOCIAL MEDIA MANAGER. Create a strategy, prioritise your goals and create content to fit.

It depends if you're dealing in b2b or B2c segments. For both of the segment, platforms are differ and so there strategy as well. For any brand, it necessary to make sure that profile and content are consistent, professional and conversational across all platform. It should speak about the brand. All the links, images, keywords, CTA, etc. are working properly.

Create high-quality content for the right audience in different formats. Use more images and relevant hashtags in your posts. Post at the best time and frequency for your chosen platform. Optimize your social media profiles with consistent and professional information. Post both promotional and useful content (more useful than promotional). Join forces with other businesses and influencers that share your target market.

Authenticity is key for your personal social media AND brands you manage. Wendy's social approach works for them, but it likely would spell disaster for a B2B company. Make sure your content is congruent with your brand and not jumping on a trend for the sake of getting views.

I believe the key for Social Media optimization is by tracking the content insights to be able to learn more about the users interests and preferences.