How do you prevent product road mapping from going wrong?

In my industry of home appliances you will find within each product line (hobs, refrigerators,…etc) that each of them have a big of different style of roadmapping and for a simple reason, hobs projects can take 6-12 months of development while refrigerators can take 2-3 years. Refrigerator is more complicated and investments are complex that’s why modularity is super critical to avoid unneeded investments. For some markets their roadmap gets updated every 2 months like India where regulations are super strict and updating regularly. Ideally you would have 1) Architecture roadmap 2) Platform roadmap 3) module roadmap 4) advanced technology roadmap 5) partner supplier roadmap 6) master roadmap to consolidate all of them

It's all depends on which type of product you are working and which market segment it serves and what are the demands of this markets. I always make the roadmaps based on different features and which features servicing with segment of the users or markets. Based on your product strategy then you can see which roadmap you need to work on with the team.

To ensure a successful product roadmap, maintain strong stakeholder alignment, prioritize user feedback, and iterate based on real-world outcomes. Flexibility and data-driven decisions are key for a well-guided roadmap.

A product roadmap is a visual summary that maps out the vision and direction of your product offering over time. Your product roadmap should have several ultimate goals: 1. Describe the vision and strategy 2. Provide a guiding document for executing the strategy 3. Get internal stakeholders in alignment 4. Facilitate discussion of options and scenario planning 5. Help communicate with external stakeholders, including customers

In Product roadmaps, focus on Outcomes, not Outputs. Don't just list features; explain how they achieve specific goals (increased engagement, user acquisition). People need to understand the "why" behind the roadmap.

how they are going to benefit them. It is important to look at different segments of the product and then build a roadmap so that it makes the decision making easy on prioritisation as well as the outcome of those roadmap will be clear enough for everyone on the team whether it is stakeholders of dev team.

As mentioned in earlier comments I generally use different segment of the products as a theme and then make the roadmap, so that it gives clear indication on whether we want to improve users sign ups or we want to improve the retention, so if you make the theme based on such criteria then it makes it easy for decision makers.

Generally, I always make sure that we need to get buy in from all the stakeholders and make sure everyone on the same page. The way I do this is to give some context to the stakeholder in terms of what these features are and how the outcome of them will benefit the users. Then I show the roadmap to get the buy in from stakeholders to make sure everyone is align.

The roadmap which I prepare is generally have everyone to access it and we always look at it during every sprint planning to make sure what we planned to deliver is still on the plan and if there are adjustment needs to make and communicate those to the other affecting with the roadmap changes.

Conducting weekly or biweekly meetings to review the progress of roadmap initiatives with the team enhanced my understanding of the need for adaptations. If things are not proceeding as anticipated, it is an opportune moment to comprehend the challenges and make necessary changes. A roadmap is not a static document, it must be dynamic and open to revisions, if it becomes too detached from reality it risks becoming obsolete.

Another aspect I'd consider is - Risk Assessment. Identify and assess potential risks and dependencies that could derail your roadmap. Develop contingency plans and alternative courses of action to mitigate risks when they arise.

Preventing product road mapping from going wrong involves careful planning, effective communication, and continuous adaptation. Ensure that your product roadmap is closely aligned with the overall business strategy and objectives. Avoid setting overly ambitious deadlines that could lead to rushed development. Additionally, embrace a feedback-driven approach. Actively seek input from customers, internal teams, and other stakeholders.

To prevent product roadmapping from veering off course, I focus on clear goals, customer feedback, and flexibility. I ensure alignment with company objectives, prioritise features based on user needs, and regularly reassess and adapt the roadmap as market conditions evolve. This agile approach minimises risks, maximises value delivery, and keeps the product trajectory on track for success.

Nothing much, I would say, it is important to have roadmap as a standard living document for everyone to showcase on the strategy and what is on the radar.