How do you recognize and reward your loyal and repeat guests?

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Recognizing and rewarding your loyal and repeat guests is one of the most effective ways to increase guest satisfaction, retention, and referrals. Loyal guests are more likely to spend more, book directly, and recommend your property to others. However, loyalty is not something that you can take for granted. You need to show your appreciation and value for your loyal guests and make them feel special and recognized. Here are some tips on how to do that.

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