How do you set your rates as an eSports consultant?

1 Know your niche

As an eSports consultant, you need to define your niche and target market. What games, genres, or aspects of eSports are you specialized in? Who are your ideal clients and what are their goals and challenges? How can you help them achieve better results or solve their problems? Knowing your niche will help you position yourself as an expert and attract the right clients.

2 Research the market

Before you set your rates, you need to do some market research and find out what other eSports consultants are charging and what services they are offering. You can use online platforms, forums, networks, or referrals to get an idea of the average rates and the demand for your niche. You can also look at other related fields, such as coaching, marketing, or journalism, to get a sense of the value of your skills and knowledge.

3 Calculate your costs

Another factor to consider when setting your rates is your own costs and expenses. How much do you need to cover your living expenses, taxes, equipment, software, travel, and other overheads? How much do you want to save or invest in your professional development? How much time and effort do you spend on each project or client? You need to calculate your minimum and desired income and divide it by the number of hours or projects you can work on.

4 Choose your pricing model

When choosing a pricing model for your eSports consulting business, you can consider a variety of options depending on your niche, services, and preferences. For instance, an hourly rate can be simple and flexible, but it can limit your earning potential. Alternatively, project-based rates are more predictable and transparent, although they can be risky if the project changes or takes longer than expected. Retainer fees are more stable and consistent, yet they may reduce your availability and flexibility for other clients or projects. Finally, value-based fees are more rewarding and aligned with your client's goals, though they may be difficult to measure and justify.

5 Negotiate your rates

Once you have a range or a baseline for your rates, you need to be ready to negotiate with your potential clients. You should be confident and assertive, but also flexible and respectful. You should highlight your value proposition, your credentials, and your testimonials. You should also listen to your client's needs, expectations, and budget. You should try to find a win-win solution that satisfies both parties and creates a long-term relationship.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?