Conference speakers are essential for the success of your event. They provide valuable insights, engage the audience, and boost your reputation. But how do you show them that you appreciate their time, effort, and expertise? Here are some tips to make your conference speakers feel valued and respected.
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The first step to show appreciation for your conference speakers is to choose them carefully. You want to invite speakers who are relevant, credible, and diverse for your conference theme and audience. Do your research, check their references, and communicate your expectations clearly. By selecting speakers who match your vision and goals, you are showing them that you respect their work and contribution.
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Conference speakers are leaders. They share their knowledge and findings with audience to improve awareness of a subject. They are generous and dedicated. Most important they willingly propagate knowledge for betterment of society.
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Appreciation works both ways. What value are you providing to these conference speakers? The audience must be receptive to the message. Conference speakers are selective about their speaking appearances. They are looking to learn from the experience as much as the audience is seeking information from these guests. Ask the conference speaker to share their perspectives and let them know that their feedback will be a part of improving their strategy to educate and inform their audiences.
The second step to show appreciation for your conference speakers is to provide support and feedback throughout the process. You want to make sure that they have all the information and resources they need to prepare and deliver their presentation. You also want to give them constructive and positive feedback on their proposal, slides, and performance. By providing support and feedback, you are showing them that you care about their success and satisfaction.
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In my opinion, there are optimal times to send information to the speaker in order to ensure a well-prepared and confident presentation. Here's a suggested timeline:
30 days before the event: Provide the speaker with a folder containing assets such as a brand guide, event logo, and other relevant materials to help them create their presentation deck.
15 days before the event: Send a one-page briefing summarizing important event details, such as the expected number of participants, venue address, and estimated audience size.
7 days before the event: Send an email containing comprehensive information about the available support. This should cover specifics such as the types of microphones, cables, and adapters that will be provided.
The third step to show appreciation for your conference speakers is to compensate and acknowledge them appropriately. You want to offer them fair and transparent compensation for their time and expenses, whether it is a fee, a travel grant, or a gift. You also want to acknowledge them publicly and privately, by thanking them on stage, on social media, and in person. By compensating and acknowledging them, you are showing them that you value their service and impact.
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I enjoy gifting thoughtful tokens when I host events, and in return, when I speak, I appreciate receiving a gift that embodies the essence of the event or the city it takes place. It doesn't have to be lavish; the key is that it reflects the effort someone took to select a meaningful token that acknowledges the speaker.
The fourth step to show appreciation for your conference speakers is to create opportunities and connections for them. You want to help them reach a wider audience, enhance their reputation, and grow their network. You can do this by promoting their session, sharing their content, and introducing them to other speakers, sponsors, and attendees. By creating opportunities and connections for them, you are showing them that you support their goals and aspirations.
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One great example of speaker opportunities is an event I spoke at last month. They organized mentorship sessions for attendees, allowing them to sign up immediately after the speech. These sessions were conducted in small groups, with a limit of 10 people per session. Additionally, all the speakers were invited to a dinner, providing us with a chance to connect and get to know each other.
The fifth step to show appreciation for your conference speakers is to ask for feedback and testimonials. You want to learn from their experience, improve your conference organization, and build long-term relationships. You can do this by sending them a survey, a thank-you note, and a request for a testimonial. By asking for feedback and testimonials, you are showing them that you value their opinion and recommendation.
The sixth and final step to show appreciation for your conference speakers is to invite them back. You want to maintain the connection, foster loyalty, and reward excellence. You can do this by sending them updates, invitations, and special offers for future events. By inviting them back, you are showing them that you appreciate their continued involvement and collaboration.