How do you show your value to senior leadership?

Present data and evidence that link your contributions to positive outcomes, such as increased revenue, cost savings, improved efficiency, or enhanced customer satisfaction. Show how predictive analytics and trend analysis can forecast future challenges and opportunities.Become the go-to expert in your area, providing valuable advice and guidance to senior leadership. Discuss how emerging technologies or methodologies can be integrated into the business strategy. By demonstrating how these tools and your expertise have led to tangible improvements in decision-making, you can effectively show your value to senior leadership and position yourself as a key player in the organization's future.

Showing your values to senior leadership involves demonstrating your contributions, aligning with the company's goals, and building strong relationships. Gain a deep understanding of the company's strategic goals and what the senior leaders prioritize, such as revenue growth, market share, or brand awareness. This requires regular engagement with leadership. Identify how your specific marketing operations activities contribute to the overarching business objectives. For instance, understand how marketing automation directly impact key metrics like lead generation or conversion rates. Define KPIs that directly reflect your contribution to business goals. Ensure these goals are aligned with the company’s revenue and growth targets.

There are a few ways to demonstrate your value to senior leadership. One way is to consistently exceed expectations and deliver results that positively impact the company's goals. Another way is to build strong relationships with key stakeholders and communicate effectively with them. Additionally, you can showcase your leadership skills by taking initiative and leading projects that drive innovation and growth. Finally, it's important to continuously develop your skills and knowledge, and share your insights and ideas with senior leadership to demonstrate your expertise and value to the company.

Gracias a tu experiencia y conocimientos puedes mostrar tu valor como director o gerente de marketing. Pero debes de seguir estando actualizado en las mejores prácticas así como en las últimas tendencias. Ayuda a tu equipo siendo eficiente y motívalos a que lleguen a los objetivos planteados.

Don’t forget to demonstrate in those results the role played by the rest of your team. It’s important to be able to understand not just the results but how the team achieved them.

Efficiency and Cost Savings: Highlight how your team's processes and strategies have improved operational efficiency and reduced costs. Show concrete examples of how your initiatives have positively impacted the marketing budget and Process Optimization: Demonstrate how you've streamlined marketing operations by optimizing workflows and automating repetitive tasks. Highlight the resulting time and cost savings, as well as improved team productivity. Technology Implementation: If you've implemented marketing technology solutions (e.g., CRM, marketing automation, analytics tools), showcase how these tools have enhanced marketing operations, customer segmentation, and personalization efforts.

Once you have set your goals, it's important to document your results in a detailed and precise manner as agreed upon with your superior. It's beneficial to focus on making clear and indisputable incremental gains. Consider maintaining an ongoing journal or tracker to record key inputs for your progress. This continual performance monitoring will help you stay focused on the end goal, with intermediary check-ins to ensure you remain on track.

Get out of your office ! Keep the decision makers close. Ask for their guidance and opinions. You will be surprised about how many shares your vision. Present results (good and less good) often on a short and impactfull report. There is a say in french « loin des yeux, loin du coeur »… Engage in close relationships, follow-up and learn to listen. ✌️

Showcase your involvement in strategic projects that have a significant impact on the company’s goals. This could include launching a major marketing campaign, implementing a new CRM system, or developing a data-driven strategy for customer segmentation. When presenting to senior leadership, frame your contributions in terms they care about. Instead of focusing on technical details, emphasize how your efforts are contributing to revenue growth, cost savings, customer retention, or market share expansion. Collect and analyze data to show the tangible impact of your marketing efforts. Use this data to create reports and presentations that clearly demonstrate how your activities are driving key business outcomes.

Highlighting challenges and solutions to senior leadership is crucial for effective communication and strategic alignment within an organization. Summarize the challenges succinctly. Avoid jargon and focus on key points that are easily understandable. Explain why the challenge is significant. This could include potential impacts on the business, team, or project. Use relevant data to back up your points. This could be statistics, charts, or case studies that illustrate the severity or frequency of the challenge. Clearly describe the proposed solutions. Highlight the benefits and feasibility of each solution. Be specific about any support or resources you need from senior leadership to implement the solutions.

I still believe humility, honesty and integrity is the correct mix in solving any problem with the right solution. Incorporating that approach often leads to greater team cohesion.

In the beginning of your role in the organisation, this is the most important area to be discussed - As a leader, you have to evaluate the existing tools, technologies and associated processes. - Highlight the areas or tools which seems not suitable for a long term approach - Propose the alternate best options with a business case - Give them a confidence based on your past experience for the alternate best option (that's all they need from you). P.S. this is the right time to speak to the management for the challenges and their respective solutions, otherwise you will end up with a back & forth debate on the existing & ongoing problems.

Seja claro ao se comunicar, demonstre seus resultados, faça o link desafio - solução encontrada, mirando o curto, médio e longo prazo, para que a liderança perceba o seu compromisso com resultados sustentáveis e duradouros.

Senior leaders value employees who can identify and solve problems. Don’t just bring issues to their attention—present viable solutions. Be proactive in addressing challenges and roadblocks that may hinder the organization’s progress. When you consistently offer solutions that make their jobs easier, senior leadership will view you as an asset. Show that you’re not afraid to challenge the status quo and are willing to explore new approaches. Innovation can capture the attention of senior leadership and position you as a forward thinker. Showcase your resilience and capacity to thrive in dynamic environments. When senior leaders see that you can handle change effectively, they’ll be more inclined to rely on your expertise.

Never take credit. Just don't. Credit everyone else. Make sure every single person who looked at it are mentioned and thanks for their perspective and valuable insight. There are people who will claim credit FROM your work. You will never keep that from happening. But the more you thank others, the more they will want to help you in the next amazing thing you do (and that's a resource a credit-stealer can't take from you). Trust me, if the business values what you did, it will reward you.

In my experience, leadership through service shows a lot about a person’s true character. The higher you go in an organization, the more important it is to develop a successful team in your direct reports. Service Leadership—the idea of serving the needs/goals of those who report to you, can be one of the most effective ways to build relationships and understanding about what your team needs to succeed. Developing a successful team is a great way to catch the eye of senior leadership.

In the competitive arena of professional pursuits, success hinges on strategic alignment – that blends marketing, sales, product, and the customer journey. Every move resonates with shared company goals, propelling the company forward. Put Empowerment in Action. I champion growth through collaborative efforts and by nurturing talents by providing guidance leads to exponential individual empowerment. A short Stop can’t play the field if the pitcher walks every batter. Ive learned innovation is key. With strategic foresight, drive ideation to execution. Surpass expectations with vision-driven leadership. Lead by example, be nice and do right by your owners, colleagues, and all your business interactions.

One of the key leadership qualities is being able to influence without direct authority. Practice this with your peer leaders. If they see that you understand their challenges, losses, goals and support them while upholding your high standards- you will be valued!

Demonstrate your value by showcasing how you collaborate and lead effectively. Highlight how you work with various teams like sales, product, or customer service to achieve common goals. Illustrate this with examples, like aligning marketing operations with the sales funnel or mentoring team members. This approach shows you're a team player, a mentor, and a leader in your field.

I have noticed over the years that winners seek feedback only in two situations. When they are not successful and need suggestions or advice to improve. When they are successful and want to make sure their success is not unnoticed. Failing to actively seek feedback in one of these two situations is a missed opportunity to learn, progress and improve, for the person or his supervisor.

To convey your value, actively seek feedback and recognition from leadership. Request constructive input on your work and career development, and express gratitude for any praise or rewards you receive. Share your successes and embrace their guidance, showing your eagerness to learn, grow, and excel in your role.

The majority out there don't believe in the importance of communication with the purpose of cultivating human connection. We must remember that trust is earned and it never comes without the required effort. There are many competent team members who fail to get noticed due to their failure of building connections with their surrounding and superiors.

“It’s hard to read the label from inside the bottle. “ Constant feedback is key to everyone’s success. Poor leaders think that giving feedback could hurt the feelings of or slow the progress of good performers, but it’s the exact opposite.

Feedback is easy to overlook. My simple advice is to schedule it in your to-do list or on the calendar to make sure it gets done.

'Ask for forgiveness not permission'. In other words, just do it. You may get it wrong and you may make a mistake, but you'll learn from the experience. More importantly, you'll send a message to senior management that you're happy to be outside your comfort zone. Depending on the organisation's culture, this will effect their attitude towards such peronal risk taking. However, staff that remain in a psychologically safe area never learn and so never grow, aka, they don't challenge either themselves or their leadership team.

In my experience, being proactive and strategic has been instrumental in demonstrating value to senior leadership. Anticipating their needs and identifying opportunities to drive results showcases a proactive mindset. Suggesting innovative solutions or initiatives, supported by well-structured business cases, not only reflects strategic thinking but also underscores a commitment to the organization's growth and success.

Take on projects and tasks that others don't want to do and do them successfully and enthusiastically. Don't forget to communicate about your efforts and the result. And be sure to align that communication with the entity's wider business goals to show the value that your work has brought to the entity's bottom line.

Being proactive and strategic in your approach to showing value to senior leadership goes beyond just meeting their current needs and expectations. It involves anticipating potential challenges or opportunities before they even become apparent to the senior leaders. This proactive stance is incredibly valuable because it demonstrates your ability to not only react to situations but also to prevent or mitigate issues and capitalize on emerging possibilities. By actively seeking out and addressing potential issues or inefficiencies before they escalate, you not only demonstrate your keen observational skills but also your commitment to the overall success of the organization.

In my opinion , the approach should not be from showing value but the approach should be towards adding value to everything and anything without expectations. Mostly senior leaders do no miss this trait of going above and beyond expectations to add value to projects , teams , tasks and overall common goals. Approach should be to do good consistently over time , it surely won't go unnoticed. On the contrary doing stuff to just get noticed by senior leaders which sometimes might not align with overall goals and objectives and might do more harm than good.

- When presenting a problem, also offer several potential solutions. - Always go above and beyond in your tasks to ease the workload for others. - Be receptive to feedback and visibly implement improvements based on it. - Own your mistakes and take responsibility for them. - Adopt a team-first mentality, using "we" instead of "I." - Praise team members in public and provide corrective feedback in private. - In times of success, credit your team. - When things go wrong, shoulder the blame yourself.

Unpopular opinion: If you superior is a true leader, they'll deeply appreciate your honest and open feedback. Owing to the lack of culture of giving feedback to managers, they struggle with their own imposter syndrome and they find difficult to believe praise sometimes. However, if they establish a healthy and authentic relationship with their subordinates, it becomes much easier to accept both praise and criticism. It goes without saying that only constructive feedback should be given or otherwise it'll all backfire.

As of my experience,Use simple language and visuals to make it easy for senior leadership to understand and appreciate your contributions.

- Build new revenue sources - irrespective of role - Call out the insights and not the successes or failures In simple words, help business scale beyond the regular

One thing that works for me is understanding how the senior leadership functions and likes to receive information. Do they like graphic representation or numbers? Do they prefer conversations over statistics? Do they want the numbers on a printout to read at leisure while you take them through a gist of what’s been happening? I’ve realised being concise and direct is more important than long-winded decks that say the same thing in 8 ways. No one has time for that. Least of all the senior leadership at an organisation. Make your point, give your perspective, ask for theirs, thank them and leave. Keep it simple.