How do you stay current in lead generation?

1 Learn from the experts

One of the easiest and most effective ways to stay current in lead generation is to learn from the experts who have proven results and experience in your industry or niche. You can follow their blogs, podcasts, webinars, books, courses, or newsletters to get valuable insights, tips, and case studies on how they generate leads for their own businesses or clients. You can also join online communities, forums, or groups where you can interact with other lead generation professionals, ask questions, share ideas, and get feedback.

4 Follow the best practices and standards

A fourth way to stay current in lead generation is to follow the best practices and standards that are widely accepted and recommended by the industry or authorities. For example, you can follow the GDPR or CCPA regulations to ensure that you collect and process your leads' data legally and ethically. You can also follow the CAN-SPAM or CASL rules to avoid spamming or annoying your leads with unwanted or irrelevant emails. You can also follow the SEO or UX guidelines to improve your website's visibility and usability for your leads.

5 Keep learning and improving

A fifth and final way to stay current in lead generation is to keep learning and improving your skills and knowledge. You can enroll in online courses, workshops, or certifications that can teach you the latest trends, techniques, or tools in lead generation. You can also read books, articles, or reports that can give you more depth, breadth, or perspective on lead generation. You can also seek feedback, advice, or mentorship from your peers, colleagues, or mentors who can help you grow and develop your lead generation abilities.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?