How do you tell customers and stakeholders about your diversification goals?

2 Choose your channels

Once you have identified your audience, you need to choose the best channels to communicate your diversification goals. Depending on your audience and your message, you may use different methods, such as email, social media, website, blog, newsletter, press release, webinar, video, podcast, presentation, or meeting. You may also use a combination of channels to reinforce your message and reach a wider audience. For example, you may send an email to your customers, post a video on your social media, and host a webinar for your investors.

4 Showcase your how

Another key element of communicating your diversification goals is showcasing how you are going to achieve them. You need to provide some details about your action plan, timeline, milestones, and expected outcomes. You don't have to reveal all your secrets, but you need to give your audience some confidence that you have done your research, testing, and validation, and that you have the resources, capabilities, and partnerships to execute your diversification successfully. You also need to highlight how you will maintain or improve your current products or services, and how you will manage any potential challenges or risks.

5 Invite feedback

The last tip for communicating your diversification goals is inviting feedback from your customers and stakeholders. You want to make them feel valued, involved, and excited about your diversification. You want to listen to their opinions, suggestions, and questions, and respond to them promptly and respectfully. You want to acknowledge their support, loyalty, and trust, and thank them for being part of your journey. You also want to encourage them to try your new products or services, and ask them for their reviews, testimonials, or referrals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?