How do you test different ecommerce layouts?

1 What is ecommerce layout testing?

Ecommerce layout testing is a type of website testing that involves comparing two or more versions of your online store's layout to see which one performs better. Layout refers to the arrangement, size, color, and style of your website's elements, such as navigation, header, footer, product pages, checkout, and more. By testing different layouts, you can find out which one appeals more to your visitors, encourages them to browse, add items to cart, and complete purchases.

2 Why is ecommerce layout testing important?

Ecommerce layout testing is important because it can help you improve your website's usability, functionality, and appearance. By testing different layouts, you can discover what your customers prefer, what motivates them to buy, and what frustrates them or makes them leave. You can also identify and fix any issues or errors that might affect your website's performance, such as slow loading, broken links, or unclear instructions. Ecommerce layout testing can also help you increase your conversion rate, revenue, and customer loyalty.

4 How do you measure ecommerce layout testing results?

To measure ecommerce layout testing results, you need to track and analyze your key metrics and indicators. What are the numbers that show how well your layout variations are performing? How do they relate to your goal and hypothesis? For example, if your goal is to increase your average order value, you might want to track metrics like revenue per visitor, items per order, and cart abandonment rate. You can use tools like Google Analytics or Shopify Analytics to collect and report your data. You also need to determine your statistical significance and confidence level. How confident are you that your results are not due to chance or random variation? How much difference do you need to see between your layout variations to declare a winner? You can use tools like VWO or Convert to calculate your statistical significance and confidence level.

5 How do you optimize ecommerce layout testing?

Optimizing ecommerce layout testing requires following certain best practices and tips. Firstly, it is important to test one element at a time to know which one caused the change in results. Additionally, it is essential to test for a sufficient duration and sample size to get accurate and reliable results. Moreover, testing should be based on customer segments and personas as customers have different needs, preferences, and behaviors. Finally, testing should be continuous and iterative in order to keep improving the ecommerce layout and performance. For instance, if adding product recommendations to product pages increases the average order value, testing different types of product recommendations such as best sellers, similar products or frequently bought together may be beneficial.