How do you train junior staff members for outreach and marketing tasks?

What I also do is to give them various tasks, monitor those tasks, find their strengths and help them through their weaknesses. Build their confidence with project you find them weak and provide time to go through it with them and giving quality feedbacks to help their learning process.

I have always found it helpful when starting with someone new on my team to set up a time together to review what they are doing. This allows me to "Inspect what I Expect" and give them feedback to improve and kudos on what's going well, sometimes using a tool like "Loom" to give them feedback via video when we cannot meet. This provides a better way to give feedback than typing notes in an email.

Regularly check in on them. Some can be very shy but showing kindness interest in their growth and readiness to help can go a long way.

We always keep two lists of messaging guidance; one list with things that are good to say/post/type and one with "Words to never say." This is critical when some phrases are ones clients would never use b/c they go against their values - for them personally or the business.

Reflection ia one of the most powerful personal development tools available..encouraging personal reflection at the end of the workweek is part one but building in regular reflective, non judgemental discussions can be a great way to move forward. The secret is to coach them into making their own realisations about how to improve rather than telling them.

Put yourself in the customer shoes With any kind of marketing, the first rule has to be understanding your customer. So training needs to start here. Creating user personas, doing surveys, meeting and talking with customers anyway you can. From here you can think about marketing that will resonate and be relevant. Then starts the process of learning how to connect.

Take them through your process! I learnt that a lot of bosses prefer to work in secret. It doesn’t help others. Take your new team members through your process. Don’t keep them wondering how good you are and how bad they are in doing what you obviously also learned.