How do you try new content tools?

1 Identify your needs and goals

Before you start looking for new content tools, it's important to have a clear idea of what you want to achieve with them. What are the main challenges or pain points that you face in your content development process? What are the specific tasks or functions that you want to improve or automate? What are the metrics or outcomes that you want to track or optimize? Having a clear vision of your needs and goals will help you narrow down your search and focus on the tools that can solve your problems and add value to your work.

2 Research and compare tools

Once you have a list of your needs and goals, you can start researching and comparing different tools that match them. Sources like online reviews, testimonials, case studies, blogs, podcasts, webinars, or social media can provide valuable information. Asking for recommendations from peers, mentors, or industry experts can also be beneficial. When comparing tools, consider factors such as price and payment options, features and functionality, ease of use and integration, customer support and service, and reputation and reliability.

5 Experiment with the tool

Once you have set up a trial or demo account, experiment with the tool and test its performance and suitability for your content development process. Try to use the tool for different types of content, such as blog posts, social media posts, infographics, videos, podcasts, or newsletters. Also try to use the tool for different stages of content development, such as planning, writing, editing, designing, publishing, distributing, or analyzing. Use the tool in different scenarios, such as working alone, collaborating with others, working remotely, or working under pressure.

6 Collect feedback and measure results

When trying a new content tool, the final step is to collect feedback and measure the results. To evaluate the tool, ask yourself — and others who have used it — how easy it was to use, how useful it was for content development, and how satisfied they were with it. Additionally, consider how much time or money was saved or spent by using the tool, as well as any improvements in quality or quantity. It's also important to compare the results of using the tool with your previous methods or tools, and see if there is any significant difference or improvement. Lastly, think about any areas or aspects that you can optimize by using the tool.