How do you use participatory research to evaluate your campaign?

My research goal is to find out: a) what region my brick-and-mortar would have the greatest success in, b) what aspects of the rough draft service would be appealing, and c) what price those clients would consider reasonable for the service. The first step is utilizing existing market research to find areas in which that industry and associated niche companies have the greatest success in untapped markets. Also, knowing which demographic is most likely to patronize those establishments. Secondarily, utilizing in-person seminar demonstrations with follow-up questionnaires in the aforementioned regions will determine interest, the most popular aspects of the service, and the potential profit margin.

The research team would consist of those trained in the program, at least on a surface level. Possibly those who were involved in the test pilot in a localized seminar that found benefit. It would also be comprised of professionals with requisite skills to the business who had an interest in being a part of the venture. The marketing team would be localized with network associates in the areas for research.

Though my educational styles vary, I have found that a hands-on experience followed by instruction to another gives the greatest ability to retain and fully understand the experience or information. Interactive experience also often supersedes cultural and language barriers. After the experience, a short interview translated into various languages can garner valuable market research for a specific industry or niche business. A nondisclosure agreement between the researchers and participants can also foster trust, as well as not publishing market research with demographic-specific information.

Before participants take the survey portion, they should be informed of how the research is being utilized. The data for my specific study will be mostly qualitative. Finding the areas of greatest enthusiasm and dedication will help me find my strengths. Feedback can also be used for improvement and refinements. Pricing will be quantitative. The participants will be assured of their privacy and anonymity, and future benefits of the outcome of the research that will be available to them.

A research evaluation can be published in easily digestible informational videos, PowerPoint presentations, and articles for possible stakeholders, industry publications, and educational journals. Stakeholder, industry professional, and educator input can be utilized for further refinement of the business concept. They can be sent in press kits, or direct emails to the appropriate recipients. Sometimes following a chain of command is a necessity.

A research evaluation can be published in easily digestible informational videos, PowerPoint presentations, and articles for possible stakeholders, industry publications, and educational journals. Stakeholder, industry professional, and educator input can be utilized for further refinement of the business concept. They can be sent in press kits, or direct emails to the appropriate recipients. Sometimes following a chain of command is a necessity.