How do you use tenant referrals and testimonials to differentiate yourself?

As a real estate professional, you know how important it is to stand out from your competitors and attract more clients. One of the most effective ways to do that is to use tenant referrals and testimonials to showcase your value and credibility. In this article, you will learn how to collect, use, and leverage tenant referrals and testimonials to differentiate yourself and grow your business.

1 Why tenant referrals and testimonials matter

Tenant referrals and testimonials are powerful forms of social proof that can influence the decision-making process of potential clients. They can help you build trust, reputation, and authority in your market. They can also help you generate more leads, referrals, and repeat business. According to a study by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. Therefore, having positive feedback from your current and past tenants can give you a competitive edge and make you more appealing to prospects.

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MOSH MULLER

EMPOWERING COMMUNITIES THROUGH SELFLESS SERVICE'S. "Communitates per Servitium Indesinens Roborantur TAlkSAbout:#CommunityDevelopment. #Sociallmpact. #Volunteerism. #NonprofitWork. #Philanthropy.
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Be approachable, in a business that's all about, relationships being approachable is the first step to building a new connection with potential clients. Asa services based professional, think about how you portray yourself?don you make an effort to smile and say hello to people?

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Haris Tariq

Financial Portfolio Manager
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Achieving success in real estate often involves clients referring others to you. It demonstrates the trust and appreciation your tenants or clients hold for you, enough to introduce you to their loved ones. Testimonials from tenants or clients can help you get to that stage and significantly impact your reputation. I recommend leveraging local listing platforms and LinkedIn to request these testimonials. LinkedIn holds particular importance as clients view it as a more credible source for validating a real estate consultant's credibility, especially when it comes to sales.

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2 How to collect tenant referrals and testimonials

Collecting tenant referrals and testimonials from satisfied tenants is the first step to using them for marketing. You can request feedback and permission to use it in your marketing materials through email, phone, or online surveys at the end of the lease or after a successful transaction. Additionally, you can create a referral program that rewards tenants for referring new clients to you. This could include incentives such as discounts, gift cards, or free services for each referral that leads to a closed deal. Lastly, you can encourage your tenants to leave online reviews on platforms such as Google, Facebook, Yelp, or Zillow. You can send them links to your profiles and ask them to rate and review your service. Additionally, you can display badges or widgets on your website that show your ratings and reviews.

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3 How to use tenant referrals and testimonials

Once you have collected tenant referrals and testimonials, you need to use them effectively to showcase your value and credibility. This can be done by adding them to your website, social media, and email marketing; incorporating them into your listing presentations, proposals, and flyers; and creating video or audio testimonials and referrals. A dedicated page or section on your website that features your tenant testimonials and stories will help reach a wider audience and increase engagement. Incorporating tenant testimonials into your proposals and flyers can demonstrate your track record, expertise, and customer service. Additionally, video or audio testimonials from tenants can create a more personal and emotional connection with prospects when posted on your website, social media, or YouTube channel.

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4 How to leverage tenant referrals and testimonials

The final step to using tenant referrals and testimonials is to leverage them to differentiate yourself and grow your business. You can ask for more referrals and testimonials from existing tenants, reminding them of your referral program and incentives. Following up with referrals and prospects is also important, using the tenant referrals and testimonials as a way to introduce yourself, provide value, and build rapport. Additionally, you can use analytics and feedback tools to measure the impact and effectiveness of your tenant referrals and testimonials. Testing different formats, platforms, and messages can help you determine what works best for your audience and goals. Optimizing your tenant referrals and testimonials based on the results and feedback you get is also essential.

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Salome Olonode

Legal and Compliance || Fintech || Data Protection||AML/CFT|| Real Estate Expert || Providing Legal Counsel on Transactions and Policies || Help Guard Your Interest in RET to Prevent Loss & Gain Revenue||
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You can consider deploying interesting techniques annually to keep a good relationship with your tenants. Some times, they can be the one putting the testimonies about you on social media platforms. All you then need to do is get a screenshot or copy of the testimony in it raw elements and show the general public. But, you need to be willing to get to work to bring that better part of them out.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you use tenant referrals and testimonials to differentiate yourself?

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1 Why tenant referrals and testimonials matter

2 How to collect tenant referrals and testimonials

3 How to use tenant referrals and testimonials

4 How to leverage tenant referrals and testimonials

5 Here’s what else to consider

Real Estate

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How do you use tenant referrals and testimonials to differentiate yourself?

1

2

3

4

5

1 Why tenant referrals and testimonials matter

2 How to collect tenant referrals and testimonials

3 How to use tenant referrals and testimonials

4 How to leverage tenant referrals and testimonials

5 Here’s what else to consider

Real Estate

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