Once you have assessed your influence, you need to plan your influence strategy. This means defining your desired outcomes, choosing your influence tactics, and selecting your influence channels. Your desired outcomes are the specific behaviors or actions that you want your stakeholders to take as a result of your influence. For example, you may want them to approve a budget, adopt a new process, or endorse a proposal. Your influence tactics are the methods or techniques that you use to persuade your stakeholders to achieve your desired outcomes. For example, you may use rational appeals, emotional appeals, inspirational appeals, or consultative appeals. Your influence channels are the modes or platforms that you use to communicate your influence tactics. For example, you may use face-to-face meetings, emails, presentations, or social media. Your influence strategy should be tailored to each stakeholder group, based on their level of interest, power, and relationship with you.