How do you write copy that is both creative and clear for social media?

People are time poor and extremely impatient. Where possible (and if your tone of voice guidelines allow it) do away with unnecessary words and keep your copy short and to the point. Use an occasional emoji to create context and tone. Add human emotion and humour when appropriate to really stand out from the crowd.

First, speak their damn language. Use simple words, short sentences, and active voice. Second, grab their eyeballs from the start. Make your first sentence count. Third, keep it concise. Fourth, use visuals. They break up your text and make it more engaging. Fifth, get creative. Try different writing styles, use humor, and break the rules a bit. And finally, always remember your goal: to get people to take action. Give them a clear call to action. Now you are ready to write some damn good social media copy!

You have to inject personality into your words. Don't be afraid to let your brand's personality shine through your copy. Whether it's humor, sincerity, or a dash of quirkiness, injecting personality makes your content memorable. Remember, social media is a crowded space, and personality is your secret weapon to stand out. Your audience doesn't just want information; they want an experience. So, let your brand's unique voice be the magic wand that turns ordinary copy into extraordinary conversations.

It is very clear when you see a brand use the same copy on one social media that was clearly written for another. What works on LinkedIn will not work on Facebook, and vice-versa, and that's before you even throw X into the mix. Adapt your language, length and focus/intention according to each of the social media you are publishing on. A very basic rule, but one often ignored.

Comece definindo claramente sua mensagem-chave. Mantenha frases curtas e diretas, evitando jargões complexos. Adote uma linguagem conversacional, conectando-se com sua audiência de forma autêntica. Use gatilhos emocionais para despertar interesse. Inclua perguntas provocativas para estimular a interação. Revise e simplifique, garantindo clareza. E lembre-se, a consistência no tom e estilo fortalece sua identidade digital. Essas práticas simples transformam a escrita em uma poderosa ferramenta de conexão nas redes sociais.

My general rules, both front load your key message and close with a strong CTA. Formatting by using spacing and (some) emojis can make your post look both clear and creative, without your followers getting lost or bored of the post.

A written tone of voice guideline doc is key! Something central that all of your marketing team has access to. Ie does your brand speak like they would with a mate or is it more formal? You can also use a messaging matrix for campaigns.. . This would show you how particular campaign messaging will show up through each of your channels because sometimes this can be a little different say in print versus online. 🤓

Ensure that your copy aligns with broader brand goals & marketing objectives (brand awareness, driving sales). Craft your copy to trigger emotions that resonate with your brand identity & values. If storytelling is a central element of your brand strategy, define specific storytelling objectives for each post. Foster interactions (likes, comments, shares) Encourage participation & conversation to boost content visibility. To educate your audience about a product, service, or industry topic, structure your copy to provide valuable information. Use clarity, simplicity, & engaging elements to make educational content more digestible.

Have a clear understanding of what you want to achieve with your social media copy. Are you aiming to increase brand awareness, drive website traffic, generate leads, or boost sales? Align your messaging with your specific objectives.

I would give importance to the reader sharing my content. Because sharing authentic content is of the utmost importance in this age of misinformation and fake news.

In the competitive realm of social media, creativity is your key to breaking through the noise. Utilize storytelling, humor, emotion, questions, or surprises to captivate your audience. However, clarity should never be compromised for creativity. Ensure your content remains relevant by avoiding jargon, slang, or abbreviations that may alienate your audience. Resist the temptation of misleading headlines or content—maintain authenticity.

You have to toe the line of creative, fun, and sales-y. If your content looks too sales-y it'll get ignored on certain platforms. Your content on LinkedIn can be more sales-forward, but that may not work as well on Instagram. Social media isn't the place to try to sound smart, make sure your grammar is correct, but your writing is simple. Put the most important information first to ensure your audience gets the information they need.

One very important tool i use is imbibing the art of storytelling in my content/copy. The human mind loves stories, and if the stories are beautiful it's a bonus point, because everyone loves a good story. Yet it's not just about telling stories, but making sure that the stories you tell drive sales and spur your audience to take action. Don't trade creative for bogus grammars and trying to make yourself look too knowledgeable, if your target audience can relate with your copy and it drives them to take action, then congratulations you have accomplished your goal. Also while remaining creative also be relevant, choose topics or contents that are in tune with the audience's present needs.

Não subestime o poder das imagens. Acompanhe seus textos com fotos, gifs ou vídeos relevantes. Esses elementos visuais não apenas capturam a atenção, mas também ajudam a transmitir sua mensagem de maneira mais eficaz. Seja criativo na escolha das mídias!

Tell a story. In conversation, you use techniques to hold your audience's attention, so why should your copy be held to any lower a standard? Ask a question and provide the answer. Paint a picture and fill in the blanks. Give a solution. Have fun. Don't take it too seriously.

Having clear tone of voice guidelines really helps here - for example, if your audience is mostly Gen Z you can do away with capitals and "normal" punctuation, and there are specific emojis you would use. Share your TOV document with anyone who produces social content for you, whether internal teams or external partners, and make sure you follow those guidelines with every post and reply.

Tailor your copy to fit each social media platform. Understand character limits, posting frequency, & audience behavior. Adapt your strategy for optimal engagement. Integrating UGC into your copy strategy provides authenticity & boosts engagement. Stay updated on current events/trends/holidays. Use timely references in your copy to boost relatability and show your brand's awareness & relevance. Conduct A/B testing on different copy variations to understand what resonates best with your audience. Continuous testing refines your approach for better results. Use urgency or scarcity in your copy when needed. Limited-time offers/exclusive deals, or product scarcity can prompt immediate action.

Use customer testimonials/reviews/UGC to add authenticity to your copy. Engaging your audience through interactive elements ( polls/ quizzes/infographics) increases participation & provides valuable insights into their preferences. Engage in trending conversations or events related to your brand. Respond promptly to comments, direct messages, & mentions to show a proactive online presence. Conduct A/B testing on various copy variations to determine what resonates best with your audience. Experiment with different tones, messaging, and call-to-action approaches to optimize engagement. Use "you" and "your" to make your copy more user-centric. This involves the reader and makes the content feel personalized and relevant to their needs.

Collaborating with managers and designers help get your ideas and message come to life. There’s always a lot of ideas and testing them will give you a better idea based on the results and metrics.

If you're going to use ChatGPT don't forget to edit heavily with a lens of readability. Have you ever run a ChatGPT response through the Hemingway app? The copy is often way too complex and you need to remember that's not what people come to social media for.

If using Chat-GPT to create social media content please be sure to use a humanistic feel and also a tone that will be recognized by the target audience. Some prompts to consider, " Please provide content on... Using a urban tone...for a target age group of... That will attract them to this.....product.

As redes sociais são plataformas interativas. Incentive a participação do seu público, fazendo perguntas, criando enquetes ou pedindo opiniões. Isso não apenas aumenta o engajamento, mas também fornece insights valiosos sobre o que seu público gosta.

Using chat gpt can provide you with different ideas to word and set the tone of what you’re trying to communicate. I’ve learned to always be descriptive as possible when using ai. The more adjectives and description you put in chat gpt, the better results you’ll get.

Using chat gpt can provide you with different ideas to word and set the tone of what you’re trying to communicate. I’ve learned to always be descriptive as possible when using ai. The more adjectives and description you put in chat gpt, the better results you’ll get.