How often and how do you update your social media audit?

1 Step 1: List your social media accounts

The first step of a social media audit is to list all your social media accounts, including the platforms, usernames, URLs, and passwords. You can use a spreadsheet or a tool like Hootsuite to organize your information. Make sure you include all the accounts that are associated with your brand, even if they are inactive or unofficial. You might also want to check if there are any impostor or fake accounts that are using your name or logo and report them.

2 Step 2: Analyze your profile and content

The next step is to analyze your profile and content on each social media account. You want to check if your profile is consistent, complete, and optimized across all platforms. This means using the same name, logo, bio, and tone of voice. You also want to check if your content is relevant, engaging, and aligned with your brand identity and values. You can use metrics like reach, impressions, engagement, clicks, and conversions to measure your content performance.

3 Step 3: Evaluate your audience and competitors

The third step is to evaluate your audience and competitors on social media. You want to know who your followers are, what they like, and how they interact with your brand. You can use tools like Facebook Insights, Twitter Analytics, or Instagram Insights to get demographic and behavioral data about your audience. You also want to know who your competitors are, what they are doing, and how they are performing on social media. You can use tools like BuzzSumo, Sprout Social, or Social Blade to compare your competitors' strengths and weaknesses.

4 Step 4: Set your goals and KPIs

The fourth step is to set your goals and key performance indicators (KPIs) for your social media strategy. You want to have clear, specific, and measurable goals that are aligned with your business objectives and audience needs. For example, you might want to increase your brand awareness, generate more leads, or boost your sales. You also want to have KPIs that help you track and evaluate your progress towards your goals. For example, you might use metrics like followers, reach, engagement, traffic, or revenue.

5 Step 5: Create and implement your action plan

The fifth step is to create and implement your action plan based on your audit findings. You want to have a plan that outlines what actions you will take to improve your social media performance and achieve your goals. For example, you might want to update your profile, create a content calendar, optimize your hashtags, or run a campaign. You also want to have a plan that specifies who is responsible for each action, when it will be done, and how it will be measured.

6 Step 6: Monitor and update your audit

The final step is to monitor and update your audit regularly. You want to keep track of your results, analyze your data, and adjust your strategy as needed. You also want to update your audit at least once a year or whenever there are significant changes in your business or social media landscape. A social media audit is not a one-time project, but a continuous process that helps you stay on top of your game and grow your brand online.