When the marketing team suggests changes that could harm user experience, I focus on finding a balance between business goals and usability. I start by understanding their objectives and presenting data or user feedback to explain the potential impact of their suggestions. Collaborating to explore alternatives ensures we meet marketing goals without compromising the user experience.

When marketing and UX collide, teamwork is key. I’d start by understanding both sides’ goals, then brainstorm ideas that align with marketing needs while protecting the user experience. Using data to back decisions often helps build consensus. How do you handle these tricky situations? Let’s discuss!

Balancing marketing goals with user experience is a delicate task. Here’s how to manage it: 1. Start with data: Use user insights and analytics to back your approach. 2. Find common ground: Identify shared goals between UX and marketing teams. 3. Propose alternatives: Offer creative solutions that meet marketing objectives without sacrificing UX. 4. Educate stakeholders: Highlight the long-term value of prioritizing user experience. 5. A/B testing: Run tests to objectively compare different approaches. 6. Compromise wisely: Be flexible, but maintain core UX principles. Great design serves both users and business goals. How can you bridge this gap in your organization?

I’ve been caught between marketing’s bold asks and the integrity of user experience. When this happens, I step back and ask, How can we make the user the hero of this story? I bring data to the table of user feedback, heatmaps, and drop-off rates to show the real impact of UX changes. And then, I invite the marketing team into the process, brainstorming ideas that align with their goals while protecting usability. The best outcomes happen when it’s not ‘us vs. them’ but a shared mission to delight users

When the marketing team requests design changes that could harm the user experience, I prioritize open communication and empathy. I begin by explaining the rationale behind the current design choices, using data and user feedback to support my decisions. I also invite them to share their goals and concerns, ensuring we align on the overall objectives. If possible, I propose alternatives that balance both marketing needs and user experience, such as A/B testing or compromise designs that maintain usability while meeting marketing requirements. The key is to collaborate to find solutions that benefit both user satisfaction and business goals.