In my experience a short term strategy and an easier one seems to get more sales from existing customers than trying to develop relationship with new customers. The long term strategy is to position yourself as a solution provider and not a product pusher. You need to think more as a strategic account manager than just a salesperson which means that sometimes in the short term you might suggest approaches that might not be beneficial to you or your product but long term it will payoff To be viewed as a partner and not just a provider goes a long way. It has a lot to do with the perceived value you bring to the customer

Building strong business relationship with your customers is a major key of success At the same time you need to build your internal network of stakeholders to help you achieve your plans

The best strategy is: Build strong relationships with healthcare providers by understanding their needs and offering tailored solutions.

Surgical approach at Regional/Account level through differentiated initiatives and tailored communication on the physicians’ needs and preferences.

As metas são obstáculos a serem batidos, o auto treinamento e auto controle são peças diárias para construção para romper essas barreiras e se preparar para as próximas.