What are the best online tools for social media analysis?

Social media analysis is the process of collecting, measuring, and interpreting data from various social media platforms, such as Facebook, Twitter, Instagram, and YouTube. It can help you understand your audience, monitor your brand reputation, identify trends, and optimize your marketing strategy. But how do you choose the best online tools for social media analysis? In this article, we will introduce you to some of the most popular and effective tools that can help you with different aspects of social media analysis.

1 Data Collection

One of the first steps of social media analysis is to gather data from different sources and platforms. To do this, you need a tool that can access and extract relevant data from various social media APIs. Netvizz, Twint, and Social Media Data Scraper are some of the best online tools for data collection. Netvizz is a free tool that allows you to download data from Facebook pages and groups, such as posts, reactions, comments, and network graphs. Twint is a Python-based tool that can scrape data from Twitter without using the official API. It can collect tweets, retweets, likes, followers, hashtags, and more. Social Media Data Scraper is a Chrome extension that can scrape data from Instagram, YouTube, LinkedIn, and Pinterest. It can extract usernames, captions, comments, views, subscribers and more. All these tools provide the ability to filter the data by keywords, dates, locations and languages.

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Tathastu Parashar

#Advocate, #Author, pursuing #Latin Legum Magister
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The choice of tool often depends on the specific needs of the business or individual, including the number of social media accounts, desired analytics, budget, and the depth of insights required. Some tools offer free versions with limited features, while others require subscription plans for full access to their capabilities. Allows scheduling posts, monitoring multiple social media accounts, and provides analytics to track engagement metrics across platforms. monitors brand mentions, tracks competitors, and analyzes social media performance, providing insights into engagement and sentiment. Identifies popular content, influencers, and trends across social media platforms to help optimize content strategy.

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Prabhat Ojha

Foreign Trade Analyst at DGFT, Ministry of Commerce and Industry, Government of India | Ex MyGov India | Ex Amazon
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Tools which I have used for analysis which offer unique capabilities. Talkwalker: Enables social listening, providing real-time insights into brand mentions, industry trends, and customer sentiment. Meltwater: Specializes in media monitoring, assessing brand coverage in online news, blogs, and social media. Its sentiment analysis gauges public perception. Google Analytics:Tracks social media referrals, measures campaign effectiveness through conversion tracking, and provides detailed audience insights for targeted content. Firebase: Ideal for mobile apps, offering app analytics to track user behavior, attribute app downloads to social media campaigns, and analyze the effectiveness of push notifications.

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2 Data Analysis

Once you have collected the data, you need a tool that can help you analyze it and generate insights. NodeXL, Tableau, and MonkeyLearn are some of the best online tools for data analysis. NodeXL is a free Excel add-in that can help you analyze and visualize network data from social media. Tableau is a powerful and user-friendly tool that can help you create interactive dashboards and charts from social media data. MonkeyLearn is a cloud-based tool that can help you perform sentiment analysis and topic modeling on social media data. These tools offer various metrics, filters, layouts, graphs, calculations, parameters, animations, pre-trained models, and custom models for classifying and extracting information from text data. Moreover, they can be integrated with other tools such as Zapier, Google Sheets, and Twitter.

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3 Data Reporting

The final step of social media analysis is to communicate your findings and recommendations to your stakeholders. To do this, you need a tool that can help you create engaging and informative reports from your data. Canva is a free and easy-to-use tool that can help you design beautiful and professional reports from social media data. You can use Google Data Studio for free and flexible reports with various features, such as filters, controls, and charts. Lumen5 is a smart and creative tool that can turn your social media data into engaging videos with music, voice-over, and captions. All of these tools will help you present your data in a visually appealing way.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best online tools for social media analysis?

1

2

3

4

1 Data Collection

2 Data Analysis

3 Data Reporting

4 Here’s what else to consider

Research

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What are the best online tools for social media analysis?

1

2

3

4

1 Data Collection

2 Data Analysis

3 Data Reporting

4 Here’s what else to consider

Research

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