What are the best practices for conducting SERP analysis for voice search?

1 Identify voice search intent

One of the first steps for conducting SERP analysis for voice search is to identify the intent behind the voice queries that are relevant to your niche and audience. Voice search intent is often different from text search intent, as voice users tend to ask more natural, conversational, and specific questions. For example, a voice user might ask "What is the best pizza place near me?" while a text user might type "pizza near me". To identify voice search intent, you can use tools like AnswerThePublic, SEMrush, or Google Search Console to find out the common questions and phrases that voice users ask related to your keywords and topics. You can also use Google Assistant or Siri to perform some voice searches yourself and see what results they return.

2 Analyze voice search SERPs

The next step is to analyze the SERPs for the voice queries that you have identified and see how they differ from the text search SERPs. Voice search SERPs often feature different types of results, such as featured snippets, local packs, knowledge panels, or direct answers, that aim to provide quick and relevant information to the voice user. You can use tools like Moz, Ahrefs, or SERP Simulator to check the SERP features for your voice queries and see how they match the user intent. You can also use voice search devices or emulators to check the actual spoken responses that the search engines provide and see how they vary depending on the device, location, or context.

3 Optimize for voice search SERPs

The final step is to optimize your website and content for the voice search SERPs and increase your chances of ranking well and providing value to the voice users. To do this, you should use natural language and long-tail keywords that match the voice search intent and questions. Additionally, provide clear and concise answers to the voice queries and use structured data and schema markup to help the search engines understand and display your content. Furthermore, optimize for local SEO and mobile-friendliness, as voice users often look for nearby and convenient solutions. Additionally, create FAQ pages, blog posts, or guides that answer the common voice questions. Finally, monitor and measure your voice search performance and user behavior using tools like Google Analytics, Google Search Console, or Voice Search Rank Tracker to see how you can improve your voice search optimization and user satisfaction.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?