Learn how to build a professional network in a virtual environment with these tips and strategies. Find, connect, and maintain relationships online.

Frankly, for me and my work, I use only one platform and that is LinkedIn. No other platform attracts me as I do serious work of coaching and such minds who could get interested in their growth can come from this platform. I have simply consistently been contributing for last 13 years. It has helped me create a nice network of thinking professionals.. That's how it is. For me it has worked. All my work comes from this one platform.. RS

What are the best strategies for building a professional network in a virtual environment?

Building a professional network is essential for any career, but it can be challenging in a virtual environment. How do you connect with people, establish trust, and maintain relationships when you can't meet face-to-face? Here are some strategies that can help you grow your network online.

1 Define your goals

Before you start reaching out to people, you need to have a clear idea of what you want to achieve from your networking efforts. Do you want to learn new skills, find new opportunities, get feedback, or expand your influence? Having a specific goal will help you identify who to contact, what to say, and how to follow up.

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2 Find the right platforms

There are many platforms and tools that can help you find and connect with potential contacts in your field. Some of the most popular ones are LinkedIn, Twitter, Facebook, and Slack. You can also join online communities, forums, groups, and events that are relevant to your interests and goals. Research the best platforms for your industry and niche, and create a professional profile that showcases your skills and value.

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Ramesh Sood

I coach leaders to help them become Coach Leaders
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Frankly, for me and my work, I use only one platform and that is LinkedIn. No other platform attracts me as I do serious work of coaching and such minds who could get interested in their growth can come from this platform. I have simply consistently been contributing for last 13 years. It has helped me create a nice network of thinking professionals.. That's how it is. For me it has worked. All my work comes from this one platform.. RS

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3 Be proactive and genuine

Once you have identified your target contacts, you need to reach out to them in a respectful and personalized way. Don't just send a generic message or request, but show that you have done your homework and that you have something to offer or ask. Be polite, concise, and specific, and avoid being pushy or spammy. Also, don't just focus on what you can get from them, but how you can help them or add value to their work.

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Ruth Gawthorpe - Leading The Smart Working Revolution

CEO at The Smart Working Revolution | Workforce Transformation & Leadership Development I Not just ahead of the Curve - We are the Curve l Devon & Cornwall CIPD Committee Member
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From a Smart Working Revolution perspective, the best way to forge a professional network in the virtual world, involves proactive steps like joining online industry forums, attending virtual conferences and webinars, participating in online networking events, and connecting with peers on professional social media platforms. Regularly sharing insights and engaging in conversations on these platforms helps in establishing a visible and credible online presence. Personalised messages and follow-ups, as well as offering help and support to others, can also be key in nurturing and expanding a virtual professional network.

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4 Build rapport and trust

Networking is not a one-time transaction, but a long-term relationship. To build rapport and trust with your contacts, you need to communicate regularly and consistently. You can use various channels, such as email, video calls, chat, or social media, to keep in touch and share updates, insights, resources, or feedback. You can also show your appreciation, recognition, and support for their work and achievements. Don't forget to be friendly, authentic, and respectful, and avoid being too informal or intrusive.

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5 Expand your network

One of the benefits of networking online is that you can access a wider and more diverse pool of contacts. You can leverage your existing connections to introduce you to new people, or you can join new platforms and groups to meet new people. You can also participate in online events, webinars, podcasts, or courses that can expose you to new ideas and perspectives. The more you engage and contribute, the more you will attract and impress potential contacts.

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Hannah Liberman

People Operations | Problem Solver | Enabler of High-Performing Teams
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It's 2023, it's ok to make friends on zoom. With wfh being the norm and zoom calls the more common form of communication, it's not weird to network online! By joining groups that are industry specific or certain webinars, you can gain access to professionals in your field. Reach out with a hello and a simple ask. You'll be surprised at the responses you get!

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6 Keep learning and improving

Networking is a skill that requires practice and improvement. You can always learn from your experiences and feedback, and find ways to enhance your communication and relationship-building abilities. You can also seek advice and guidance from mentors, coaches, or peers who can help you grow your network and career. Networking online can be challenging, but it can also be rewarding and fun if you do it right.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best strategies for building a professional network in a virtual environment?

1

2

3

4

5

6

7

1 Define your goals

2 Find the right platforms

3 Be proactive and genuine

4 Build rapport and trust

5 Expand your network

6 Keep learning and improving

7 Here’s what else to consider

Human Resources

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What are the best strategies for building a professional network in a virtual environment?

1

2

3

4

5

6

7

1 Define your goals

2 Find the right platforms

3 Be proactive and genuine

4 Build rapport and trust

5 Expand your network

6 Keep learning and improving

7 Here’s what else to consider

Human Resources

Rate this article

Thanks for your feedback

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