What are the best strategies for using Snapchat Ads to reach a Gen Z audience?
Snapchat is one of the most popular social media platforms among Gen Z, the generation born between 1997 and 2012. According to a report by Statista, Snapchat had 293 million daily active users in the second quarter of 2021, and 75% of them were under 25 years old. If you want to reach this young and influential audience, you need to know how to use Snapchat Ads effectively. In this article, we will share some of the best strategies for using Snapchat Ads to reach a Gen Z audience, and how to avoid some common pitfalls.