What are the best tools and platforms for content optimization and performance?

In my experience, keyword research is pivotal for content optimization. It starts with understanding your audience and their search habits. Tools like Google Keyword Planner and SEMrush offer insights into search volume and competition, helping identify relevant keywords. Integrating these keywords naturally into your content enhances visibility and engagement. Additionally, analyzing competitors' keyword strategies can reveal gaps and opportunities for your content. Remember, the goal is not just to attract visitors, but to engage them meaningfully.

Here are some helpful tools to help you create content: Grammarly - Be a better writer Canva - Be a better designer/creator Sprout Social, Inc. / Hootsuite - Easily manage socials GIPHY - Find and share GIFs G2 - Get your company recognized and appreciated Hemingway App - Communicate more clearly StreamYard / Riverside.fm - Stream & podcast easily Slack / Discord - Collaborate with your team Bitly - Condense links Craiyon🖍 - Generate AI art IFTTT - Wuickly connect apps and automate data sharing Artlist - Discover copyright-free music BuzzSumo - Monitor trends and understand your niche Imgflip - Make memes in under a minute Capatalize my Title - Ensure your titles are written correctly Lumen5 / Animoto - Generate video with AI

Here are some helpful tools to help you create content: Flourish - Data Visualization that tells stories Vengage - Make professional infographics ChatGTPC / opyAI / Rytr - AI Writing made easy Taplio - Create quality written content for social media Keynote - Animate and present with ease Adobe Creative Cloud - Edit photos and create content Unsplash - Find copyright-free images for social posts Popsters - Gather competitive analytics Display Purposes - Find the best hashtags and caption formats InferKit - Generate AI-based text easily CapCut/Clipchamp - Edit video content with ease

Google Analytics is really good for measuring content performance once a visitor arrives to your site. But what about performance before the click? That's where Google Search Console comes in, helping you measure your search performance: how many times you were seen, where you showed up, and the search behavior that predicated the click. SEO tools such as Ahrefs or SEMrush can supplement this effort, particularly in the area of competitor research. Export your GSC data using an API such as Search Analytics for Sheets, and now you're on the move in Excel and able to pair search data with other valuable data like conversion rate.

Its so important to get reliable analytics on created content, so you can alter, change and improve it correctly. Google analytics supplys great data and Hotjar provides the details on how it is used.

With Clearscope or Surfer SEO, fine-tune your content for better SEO rankings. Their AI-driven insights recommend improvements for keyword density, readability, and topic relevance, helping your content align with search intent.

Creating the right content for the right social media channels is key, so be sure that you understand the people and algorithms of each platform before creating content for them. People choose specific apps and expect content to be tailored to best fit whatever social channel they choose.