What are the best tools for tracking your website's backlinks?

Backlinks are links from other websites that point to your website. They are one of the most important factors for ranking your website on search engines, as they indicate your website's authority, relevance, and popularity. However, not all backlinks are created equal. Some backlinks can boost your website's reputation, while others can harm it. Therefore, it is essential to track your website's backlinks and monitor their quality, quantity, and diversity. In this article, we will show you some of the best tools for tracking your website's backlinks and how to use them effectively.

1 Why track your backlinks?

Tracking your backlinks can help you improve your website's SEO performance and avoid penalties from search engines. You can identify and remove low-quality or spammy backlinks that can damage your website's credibility and ranking, analyze and optimize your backlink profile for a balanced mix of backlinks, find and leverage new backlink opportunities from relevant and authoritative websites, and measure and compare your backlink performance with your competitors and industry benchmarks. By tracking your backlinks, you can ensure that you have the best possible SEO performance.

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Samit Banerjee

CONTENT Strategist | Planner | Creator | Marketer
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The best way to track backlinks is Google Search Console. Be it Semrush, Ahrefs or any other tool, they won't be able to generate the accurate report until it is linked with the Google properties of any website. Google Search Console may not be able to tell you the toxicity of the backlinks, but you can always expect the accurate report. Rest, you yourself can detect the toxicity of the websites that are linking your URLs.

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Pramodh "Leonard" Dsouza

PhD Scholar | Transforming Finance Education & Leadership l Finance and Analytics Educator l
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SeMrush is the best tool for checking it . But Neil Patel Ubersuggest is also good to check your backlinks and to know your competitor backlinks.

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2 How to track your backlinks?

Tracking your website's backlinks is important, but not all tools offer the same features, accuracy, and usability. Google Search Console is a free tool from Google that allows you to monitor and manage your website's presence on Google Search. You can use it to check backlinks, their sources, domains, and anchor texts. Ahrefs is a premium tool that offers an in-depth analysis of your website's backlinks, as well as your competitors'. Moz provides a detailed and user-friendly report of your website's backlinks, as well as your competitors'. SEMrush is a versatile tool that offers features for tracking your website's backlinks, as well as your competitors'. It can be used to monitor backlink profile for quantity, quality, and type; evaluate backlink profile for authority, diversity, and trust; and check domain authority, page authority, spam score, organic traffic, and keyword rankings.

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3 How to use backlink tracking tools effectively?

To get the most out of your backlink tracking tools, you should use them regularly and strategically. For instance, tracking your website's backlinks at least once a month can help you stay on top of your backlink performance and spot any issues or opportunities quickly. You should also compare your backlinks with your competitors' to identify strengths and weaknesses, as well as find new backlink sources and strategies. Additionally, analyzing your backlinks for quality and relevance is essential, as you should aim to have backlinks from high-authority, relevant, and diverse websites. Finally, optimizing your backlinks for SEO by using relevant anchor texts, linking to valuable pages, and avoiding over-optimization is key.

Overall, tracking your website's backlinks is an important part of any SEO strategy. By using the right tools for tracking your website's backlinks, you can improve your website's ranking, reputation, and traffic. You can also avoid penalties from search engines and gain an edge over your competitors.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jerin John

SEO Manager | Google Certified Digital Marketing Expert | Content Strategist | Linkedin Top Voice | Branding & Marketing Specialist
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Personally, I rely on two simple tools: Google Search Console and Ahrefs. GSC gives a snapshot of your site's backlinks, while Ahrefs dives deeper, revealing competitor strategies if you are using a paid version. #seoresult #backlinktracking

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Samit Banerjee

CONTENT Strategist | Planner | Creator | Marketer
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Tracking backlinks is very important to maintain and enhance the domain authority of your website. There are various tools like Semrush, Moz, Ahrefs, Ubersuggest etc., but, in my opinion, Google Search Console is the best. All these tools help in judging the toxicity of the sites from where backlinks are generated. All of them have a colorful dashboard that can help you identify the backlink performance. But when it comes to managing backlinks and disavowing the unwanted ones, Google Search Console has no substitute. After all, can any of these said tools work without linking to the Google Search Console property? For accuracy and real-time reports, GSC is what I prefer for my projects.

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Anandu Prabhakaran

Certified Digital Marketing Specialist | WordPress Developer
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1. Ahrefs: Provides comprehensive backlink analysis, including new and lost backlinks, anchor text, and referring domains. 2. **Majestic:** Offers detailed backlink data, with metrics like Trust Flow and Citation Flow. 3. SEMrush: Provides backlink analytics, including the ability to monitor backlink changes and view referring domains. 4. Google Search Console: Offers a basic but valuable overview of your site's backlinks, including referring domains and the ability to disavow links. 5. Monitor Backlinks: Helps track new and lost backlinks, keyword rankings, and competitor backlink strategies. Remember to regularly monitor and analyze your backlink profile to ensure the health and quality of your website's link profile.

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What are the best tools for tracking your website's backlinks?

1

2

3

4

1 Why track your backlinks?

2 How to track your backlinks?

3 How to use backlink tracking tools effectively?

4 Here’s what else to consider

Content Management

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What are the best tools for tracking your website's backlinks?

1

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3

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1 Why track your backlinks?

2 How to track your backlinks?

3 How to use backlink tracking tools effectively?

4 Here’s what else to consider

Content Management

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