What are the best ways to communicate your photography policies?

1 Create a contract

A contract is a legal document that outlines the terms and conditions of your photography service, such as the scope of work, deliverables, payment, cancellation, copyright, and liability. A contract protects both you and your client from potential issues and conflicts. You should create a contract that is specific to your niche, style, and needs, and review it with your client before signing. You can use online templates or tools to create a contract, or consult a lawyer for advice.

2 Explain your pricing

Pricing is one of the most important and sensitive aspects of your photography business. You need to explain your pricing clearly and confidently to your clients, and justify the value of your work. You should have a pricing guide or a rate sheet that breaks down your packages, fees, and extras, and send it to your clients before booking. You should also communicate your payment methods, schedule, and policies, such as deposits, refunds, and late fees.

3 Set expectations

Setting expectations is crucial for ensuring a smooth and successful photography session. You need to communicate with your clients about what they can expect from you, and what you expect from them. For example, you should discuss the goals, style, and mood of the shoot, the location, time, and duration, the number of photos and edits, the delivery format and timeline, and the feedback and revision process. You should also ask your clients about their preferences, needs, and concerns, and address them accordingly.

4 Establish boundaries

Boundaries are the limits and rules that you set for yourself and your clients, to protect your time, energy, and creativity. You need to establish boundaries that respect your professional and personal life, and communicate them clearly to your clients. For example, you should define your working hours, availability, and response time, and stick to them. You should also set boundaries for your creative control, artistic license, and editing style, and avoid over-promising or over-delivering.

5 Educate your clients

Educating your clients is a way of communicating your policies that also adds value to your service. You can educate your clients by providing them with useful information, tips, and resources that can help them prepare for the shoot, understand your process, and appreciate your work. For example, you can send them a welcome guide, a questionnaire, a checklist, or a blog post that covers topics such as what to wear, how to pose, how to choose a location, or how to display their photos.

6 Be consistent

Consistency is key for communicating your policies effectively and professionally. You need to be consistent in your words and actions, and follow through on what you say and do. You should also be consistent in your branding, messaging, and tone, and use the same channels and platforms to communicate with your clients. Consistency helps you build trust, credibility, and reputation, and avoid confusion, frustration, and disappointment.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?