What are the best ways to increase your Majestic Trust Flow and Citation Flow scores?

It's important to note that Trust Flow, just like any other metric related to backlinks (DR by Ahrefs, AS by Semrush, DA by Moz, etc.) isn't an official ranking factor or a metric that Google takes into account. While having a good Trust/Citation Flow can indicate that your website has a strong, authoritative, and healthy backlink profile, increasing these numbers won't influence your rankings directly.

Trust Flow, my friend, is all about the quality and trustworthiness of the websites that link to yours. Think of it as a credibility score for your backlinks. The higher your Trust Flow, the more trustworthy your site appears to search engines.

Trust Flow works by analysing the links pointing to a website and assessing their quality and relevance. It helps a website owner understand how trustworthy their site is by considering the trustworthiness of the sites linking to it (backlinks etc), which, in turn, can influence search engine rankings and overall online reputation which I am sure we all want to ensure is always good :)

Citation Flow shows the number of inbound links that land on a particular web page, or website as a whole. It is usually bigger that the Trust Flow mark, but the ratio needs to be at least 1:3 to consider your SEO efforts good.

Now, Citation Flow is the quantity of links pointing to your site, regardless of their quality. It measures the influence or popularity of your site based on the sheer number of links.

Trust Flow and Citation Flow can indicate that your website has a strong backlink profile. If you increase these metrics, it can mean that you're doing something well in terms of link building. However, growing these metrics won't directly influence your rankings.

Trust Flow and Citation Flow matter because they give you a good snapshot of your site's SEO health. High Trust Flow means you're seen as a trusted source, while high Citation Flow suggests your site is quite popular. Both are great for SEO.

This metric is a good way to measure if the backlinks provided by your SEO company (you are paying them for a service) are doing their magic as expected. Sometimes it can be hard to measure the work done, with this metric it's easier to measure if the work done is good or bad.

TrustFlow is a measure of how far away your website is from a set of 'Trusted' websites defined by Majestic The text here isn't quite right because spammy links won't hurt your Trust Flow, they will not impact it at all Digital PR is essentially the best approach to improve TrustFlow - getting mentioned on the BBC, or news sites helps significantly. Alternatively, collaborating with local Universities and educational or government departments and getting a backlink from .ac.uk, .edu, .gov type domains will also help

You can also arrange link insertions - a quick and easy way o get relevant links in articles that already have amounted traffic.

Majestic created Trust Flow to provide a reliable and insightful metric that helps website owners and marketers assess the trustworthiness of their online presence, enabling them to make more informed decisions about their SEO strategies and backlink profiles. This TrustFlow metric is a proprietary metric unique to Majestic platform ie: They had an idea to make some money while providing others with a way to make money while allowing websites to be more trustworthy. Make something out of nothing? Pretty good stuff!