What are the best ways to learn from your mobile marketing successes and failures?

1 Define your goals and metrics

Before you start any mobile marketing campaign, you need to have a clear idea of what you want to achieve and how you will measure it. Depending on your objectives, you may use different metrics, such as downloads, conversions, retention, engagement, revenue, or customer satisfaction. You should also set realistic and specific targets for each metric, and track them over time using tools like Google Analytics, Firebase, or Mixpanel.

2 Test and experiment

One of the best ways to learn from your mobile marketing campaigns is to test and experiment with different variables, such as channels, messages, formats, audiences, or timings. You can use methods like A/B testing, multivariate testing, or split testing to compare the performance of different versions of your campaign and see which one generates the best results. You should also test your assumptions and hypotheses, and be open to surprises and new insights.

3 Collect and analyze feedback

Another way to learn from your mobile marketing campaigns is to collect and analyze feedback from your users, customers, or prospects. You can use various methods to gather feedback, such as surveys, ratings, reviews, comments, or interviews. You should also monitor and respond to feedback on social media, app stores, or online forums. Feedback can help you understand the needs, preferences, pain points, and satisfaction of your target audience, and how they perceive your brand, product, or service.

4 Learn from your competitors

You can also learn from your mobile marketing campaigns by studying your competitors and their strategies. You can use tools like App Annie, Sensor Tower, or SimilarWeb to research and benchmark your competitors' apps, keywords, rankings, ratings, reviews, downloads, revenue, or features. You can also follow their social media accounts, blogs, newsletters, or podcasts to learn about their latest news, updates, or promotions. By learning from your competitors, you can identify gaps, opportunities, or threats in the market, and improve your competitive advantage.

5 Document and share your learnings

Finally, you can learn from your mobile marketing campaigns by documenting and sharing your learnings with your team, stakeholders, or peers. You can use tools like Google Docs, Trello, or Slack to create and organize your reports, dashboards, or summaries. You should also include your goals, metrics, results, insights, recommendations, or action plans in your documents. By documenting and sharing your learnings, you can increase transparency, accountability, collaboration, and knowledge within your organization or community.