What are the best ways to repurpose your email newsletters for social media content?

Email newsletters are a valuable tool for inbound marketing, as they help you build trust, loyalty, and engagement with your audience. But did you know that you can also use your email newsletters as a source of social media content? By repurposing your email newsletters, you can extend your reach, increase your visibility, and reinforce your message across different platforms. Here are some of the best ways to repurpose your email newsletters for social media content.

1 Create snippets and teasers

One of the easiest ways to repurpose your email newsletters for social media content is to create snippets and teasers that highlight the main points, benefits, or offers of your newsletter. You can use these snippets and teasers to entice your followers to click on a link to your newsletter, sign up for your email list, or take action on your call to action. For example, you can use a quote, a statistic, a question, or a tip from your newsletter as a snippet or teaser for your social media post.

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John JB Russell

Improve & Increase Website Traffic | Keyword Research | SEO | Google + Bing Ads | Data Driven Content Strategy | Quality Backlinks | Drive Sales, Profit & ROAS FASTER.
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Turning data or quotes into graphics can really help drive visual engagement of the same content you’ve worked so hard to create.

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2 Turn your newsletter into a blog post

Another way to repurpose your email newsletters for social media content is to turn them into blog posts. This way, you can expand on your newsletter topic, add more details, examples, or images, and optimize your content for SEO. You can also use your blog post as a landing page for your newsletter subscribers or as a lead magnet for new visitors. Once you have your blog post ready, you can share it on your social media channels, along with a catchy headline and a relevant hashtag.

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3 Create graphics and videos

A third way to repurpose your email newsletters for social media content is to create graphics and videos that showcase your newsletter content in a visual way. Graphics and videos can help you capture attention, convey emotions, and increase engagement on social media. You can use tools like Canva, Lumen5, or Animoto to create graphics and videos from your newsletter content. For example, you can use a graphic to summarize your newsletter topic, a video to tell a story or show a testimonial, or a carousel to display multiple images or tips.

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Josh Brown

Digital Marketing Consultant (SEO, Content, SEM)
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I've found that graphics like charts, memes, infographics, etc. can be a great way of converting key takeaways from your newsletter into visuals that captures the attention of your followers and gets shared on social.

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4 Start a conversation

A fourth way to repurpose your email newsletters for social media content is to start a conversation with your audience. You can use your newsletter content as a prompt to ask questions, solicit feedback, or encourage participation on your social media posts. This way, you can build relationships, generate insights, and create a sense of community around your brand. For example, you can ask your followers to share their opinions, experiences, or challenges related to your newsletter topic, or to tag someone who might benefit from your newsletter.

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Josh Brown

Digital Marketing Consultant (SEO, Content, SEM)
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Starting a conversation with your audience can be a great way to help you with gathering UGC content as well as insights from your social media followers. You can then take the best user-generated content and insights from these conversations and highlight them in future e-mail newsletters. The beauty of this is that not only do you build and strengthen your community, but you potentially encourage participation in future conversations. What you end up with is a powerful cycle of content where your newsletter and social media presence continually fuel one another.

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5 Recycle and update

A fifth way to repurpose your email newsletters for social media content is to recycle and update them over time. You don't have to create new content every time you want to post on social media. You can reuse your existing email newsletters, as long as they are still relevant, valuable, and accurate. You can also update them with new information, examples, or offers, if needed. This way, you can save time, resources, and effort, and reach new audiences who might have missed your original newsletter.

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6 Repurpose your email newsletters for social media content

Repurposing your email newsletters for social media content is a smart and effective way to maximize your inbound marketing efforts. By using these five ways, you can create diverse, engaging, and consistent content for your social media channels, and drive more traffic, leads, and conversions to your website. How do you repurpose your email newsletters for social media content? Share your tips and best practices with us.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the best ways to repurpose your email newsletters for social media content?

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1 Create snippets and teasers

2 Turn your newsletter into a blog post

3 Create graphics and videos

4 Start a conversation

5 Recycle and update

6 Repurpose your email newsletters for social media content

7 Here’s what else to consider

Inbound Marketing

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