Learn how internet infrastructure, content regulations, audience preferences, monetization options, and competition and collaboration affect live streaming in different regions and markets.

One of the biggest things you have to figure out before you decide on a consistent date and time is the TIME ZONE of your audience. When I first began going live on LinkedIn, I was living in Israel. And yet my target audience was based in the United States and the United Kingdom. As. a result, I choose to go live every Tuesday at 8pm in Israel, which was 6pm in the UK, and ranged from 12pm ET to 10am PT in the USA. Since I am a digital nomad, I have always counted my lucky stars that I choose a time that works for me whenever and wherever I travel. #GillianWhitneyTopVoice

What are the challenges and opportunities of live streaming in different regions and markets?

Live streaming is a powerful way to connect with your audience, showcase your content, and grow your brand. But it also comes with some challenges and opportunities that vary depending on where you are and what you want to achieve. In this article, we'll explore some of the factors that influence live streaming in different regions and markets, and how you can overcome them or leverage them to your advantage.

1 Internet infrastructure

One of the main challenges of live streaming is ensuring a smooth and reliable delivery of your video to your viewers. This depends largely on the quality and availability of internet infrastructure in your region and market. For example, some areas may have limited bandwidth, high latency, or frequent disruptions that can affect your stream quality and user experience. To overcome this, you may need to use a content delivery network (CDN) that can distribute your stream to multiple servers and locations, reducing the load and distance between you and your viewers. Alternatively, you may need to adjust your stream settings, such as resolution, bitrate, or frame rate, to match the network conditions and device capabilities of your audience.

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Elizabeth Miller, MBA

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While connecting with viewers and streamers in other regions that are more accustomed to frequent disruptions, I found a higher level of patience and appreciation for successful events. Just today I participated in an international event where the guest speaker experienced connectivity issues throughout the program. Part of me anticipated annoyance and a high drop off in audience members...and yet, the audience and host remained engaged and positive throughout. I often say, a focus on the value being shared can overcome many hurdles.

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2 Content regulations

Another challenge of live streaming is complying with the content regulations and policies of your region and market. These may include laws, norms, or guidelines that restrict or prohibit certain types of content, such as nudity, violence, politics, religion, or copyright. For example, some countries may censor or block live streams that contain sensitive or controversial topics, while some platforms may flag or ban live streams that violate their terms of service or community standards. To avoid this, you need to be aware of and respect the rules and expectations of your region and market, and choose a platform that aligns with your content goals and values.

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3 Audience preferences

One of the main opportunities of live streaming is reaching and engaging with your audience in real time. This means you can tailor your content to their preferences, needs, and feedback, and create a loyal and interactive community. However, this also means you need to understand and adapt to the different preferences and behaviors of your audience in different regions and markets. For example, some audiences may prefer longer or shorter streams, more or less interaction, more or less production value, or different languages or formats. To take advantage of this, you need to research and analyze your audience data, such as demographics, interests, habits, and feedback, and adjust your content strategy, schedule, and style accordingly.

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Gillian Whitney

Live Stream Strategist & Business Book Coach ◆ Helping Professionals Go From Expert to Author ◆ Host of Easy Peasy Books Podcast 🍋 INFJ
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One of the biggest things you have to figure out before you decide on a consistent date and time is the TIME ZONE of your audience. When I first began going live on LinkedIn, I was living in Israel. And yet my target audience was based in the United States and the United Kingdom. As. a result, I choose to go live every Tuesday at 8pm in Israel, which was 6pm in the UK, and ranged from 12pm ET to 10am PT in the USA. Since I am a digital nomad, I have always counted my lucky stars that I choose a time that works for me whenever and wherever I travel. #GillianWhitneyTopVoice

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4 Monetization options

Another opportunity of live streaming is generating revenue from your content and audience. This can be done in various ways, such as subscriptions, donations, ads, sponsorships, or merchandising. However, these options may vary depending on your region and market, as well as your platform and content type. For example, some regions or markets may have more or less demand or willingness to pay for certain types of content or services, while some platforms or content types may offer more or less monetization features or support. To maximize this, you need to evaluate and compare the different monetization options available to you, and choose the ones that best suit your region and market, as well as your platform and content type.

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5 Competition and collaboration

One of the final factors that influence live streaming in different regions and markets is the level and nature of competition and collaboration among live streamers. This can affect your visibility, growth, and reputation in your niche and industry. For example, some regions or markets may have more or less saturation or diversity of live streamers, which can make it easier or harder to stand out or find your niche. Similarly, some regions or markets may have more or less opportunities or incentives for live streamers to collaborate or cross-promote each other, which can help you expand your reach or enhance your content. To navigate this, you need to monitor and benchmark your performance and position against your competitors and peers, and identify and pursue potential partnerships or alliances with other live streamers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Beth Granger

Accelerating Your LinkedIn® & Networking Learning Curve • Exactly What to Say® Certified Guide • Speaker, consultant, trainer • Frequent LinkedIn Beta-Tester • You Can't Automate Relationships™
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It’s important to think about the format of your live stream. Is it you talking to the screen? Is it an interview format? Is it segmented like a TV show? Other considerations include: • How long will it be? • Will it be on a regular schedule or random? • What will you call it? • How will you promote it? • Which platforms will you stream to and will you multistream to more than one?

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Elizabeth Miller, MBA

Level up with LIVE Streaming -> Take My 3-Minute Quiz 👇
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Live Streaming offers the ability for both content creators and participants to connect across political and geographical boundaries. It's quite common for people in Australia, India, Germany and Canada to all meet spontaneously in the same live stream - which was unheard of just 50 years ago! Some of the best minds in the world are simply a click away. Great minds meet in small rooms, and live events offer us the possibility to do just that!

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What are the challenges and opportunities of live streaming in different regions and markets?

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1 Internet infrastructure

2 Content regulations

3 Audience preferences

4 Monetization options

5 Competition and collaboration

6 Here’s what else to consider

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