What do you do if assertiveness backfires during a negotiation?

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Negotiation is a delicate dance of communication, where assertiveness is often recommended as a way to express your needs and establish your position. However, what happens when your assertiveness doesn't yield the results you anticipated, and instead, backfires? This article will guide you through the steps to take when you find yourself in such a predicament, ensuring you maintain composure and steer the negotiation back on track.

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