What do you do if you need to find new opportunities in marketing after a layoff?

Reflect on Skills: Identify your strengths and areas for growth in marketing. Research Trends: Stay informed about emerging marketing trends and sectors showing growth. Update Your Resume: Tailor your resume to highlight relevant experiences and skills. Network: Reconnect with former colleagues and industry contacts. Attend virtual events and webinars. Upskill: Consider online courses to enhance your marketing skills or learn new ones. Be Open: Explore different roles and industries where your marketing skills can be valuable.

While a layoff can be demoralizing and leave you feeling left behind, it's crucial to resist the urge to rush into a frantic job search or give up altogether. INSTEAD, take this opportunity to reflect on your journey and past experiences. Think back to moments in your marketing career where you felt a sense of fulfillment and purpose. Consider the parts of your role that you truly enjoyed and excelled at. This introspection not only safeguards your mental well-being but also empowers you to set your sights higher in the field. By understanding what truly motivates and inspires you, you'll be better equipped to pursue opportunities that align with your passions and aspirations.

Update Your Social Profiles: Make sure your LinkedIn and other professional profiles are up-to-date with your latest job experiences, skills, and accomplishments. Use #OpenToWork Feature: Don’t hesitate to use LinkedIn’s #OpenToWork feature. It makes it clear to your network that you’re actively seeking new opportunities. Network Actively: Reach out to your professional network, attend industry events, and engage with relevant groups on social media. Skill Assessment: Evaluate your current skills and consider if they align with the roles you’re targeting. Learn and Adapt: If necessary, learn new skills or tools that are in demand in the marketing field. This could involve taking online courses or certifications.

A layoff can be a challenging experience, but it doesn't have to define your career. The first thing to do is to Identify your strengths, areas of expertise, and transferable skills.

I've enjoyed crafting creative campaigns and analyzing market trends in my marketing career. I excel at strategic planning and communication. However, I could improve my data analytics skills. I'm considering whether to deepen my expertise in digital marketing or explore a new niche, like content strategy, for greater fulfillment.

- Update Resume: Ensure it showcases quantifiable achievements and aligns with targeted roles. - Highlight New Skills: Include relevant certifications and skills acquired recently. - ATS-Friendly Format: Use a modern, clean resume format that is compatible with Applicant Tracking Systems.

Update resume to emphasize achievements with measurable results, ensuring it's aligned with my target marketing roles. I'll include recent certifications and relevant skills. The format will be modern and clean, optimized for ATS compatibility to increase visibility and chances of securing interviews.

When updating your resume, it’s crucial to focus on 2 key elements: 1. Job-specific keywords Your resume isn’t a list of what you’ve done — it’s a tool to get past the likes of ATS. What are the most important skills, tools, or platforms your ideal employer is looking for? Whatever the role demands, weave those keywords in. Tailor your resume for each job application, treating it like a landing page designed to capture interest right away. 2. Quantify your impact Anyone can say they “managed campaigns” or “boosted engagement,” but numbers tell the real story. By what % did you improve things, and how did you measure success? Use hard metrics to prove your results, and you’ll stand out from candidates who rely on vague descriptors.

The STAR method helped me a lot while describing my achievements. It sheds light on the situation, task, action and result, this method quantifiably shows how effective the solution is as well as gives context. Also I think resumes are better being designed simply, meaning no fancy fonts etc

Reach out to your 5 best relationships in your network, people you’d call friends, your confidants, your mentors. Be open, vulnerable and ask for help.

I'll actively network by reconnecting with former colleagues, joining professional groups, and attending industry events. Engaging in meaningful conversations and sharing my insights will be key. I'll be transparent about seeking new opportunities, as the relationships formed can lead to job leads, referrals, and valuable career advice.

I've found that reaching out to old colleagues and attending industry events can make a difference. It's all about building those connections and sharing insights—it's amazing how many doors can open up when you're proactive.

Networking actively is like tending to a garden of relationships. Just as you nurture plants with care and attention, so too must you cultivate connections with sincerity and genuine interest. Reach out to old colleagues, attend industry events, and engage with professionals online. Remember, networking isn't just about seeking opportunities; it's about building meaningful relationships that can blossom into mutually beneficial partnerships. Approach it with curiosity, empathy, and a willingness to learn from others. By nurturing your network, you'll not only expand your opportunities but also enrich your professional journey with diverse perspectives and insights.

Learn Continuously: Upgrade your skills with courses in digital marketing, data analytics, or content creation. Stay Current: Keep up with the latest marketing trends and technologies. In the constantly evolving field of marketing, continuous learning is crucial. Enhancing your skill set not only improves your employability but also demonstrates your dedication to professional growth to potential employers.

Continous learning in marketing is crucial. With constant advancements in technology continuous learning enables marketers to adopt new strategies, and leverage innovative tools from data analytics to artifical intelligence.

Podcasts are a great way to absorb the latest trends and insights. 5 inclusive podcasts that cover a broad spectrum of marketing wisdom: 1. The GaryVee Audio Experience Offers a blend of interviews, marketing insights, and business strategies. 2. #BrownGirlsRise Focuses on marketing, leadership, and personal development from the perspective of women of color. 3. Dreams In Drive Focuses on personal branding and marketing strategies from diverse entrepreneurs. 4. Queer Money Discusses marketing and financial insights from the LGBTQ+ perspective. 5.The Native Max Podcast Amplifies indigenous voices in marketing and other industries. These podcasts provide rich, varied content that can help any marketer stay ahead of the curve.

Being a perpetual learner is crucial for success in the marketing industry. Enrol in courses focused on content development, data analytics, and digital marketing to maintain your proficiency. Keep abreast of the newest developments in technology and fashion. Ongoing education not only increases your employability but also demonstrates your dedication to professional development. Maintaining up-to-date knowledge and always improving your abilities show your enthusiasm and commitment, which sets you apart from the competition in the dynamic field of marketing.

Consider freelance or contract work to maintain an income stream and enhance my portfolio. This experience will broaden my exposure to various industries and marketing strategies, showcasing my versatility and initiative. It also expands my professional network, making me more attractive to future employers.

I've found freelancing to be a great way to stay active in the field, expand my portfolio, and connect with a broader network of professionals. It not only provides income but also allows me to explore different industries and marketing approaches, which has been invaluable in shaping my career.

Explore freelancing or contract opportunities in marketing. Websites like Upwork, Freelancer, and Fiverr can connect you with clients looking for marketing expertise on a project basis.

Consider freelancing or taking on contract work in marketing to gain experience, build your portfolio, and generate income while you search for full-time employment. Websites like Upwork, Freelancer, and Fiverr are platforms where you can find freelance opportunities in marketing.

I've realized that the best way to show off your marketing skills is with a portfolio website. It's like your online resume, but way more engaging! Fill it with your best work: case studies, campaigns, designs – whatever shows off your talents. Make it clear what kind of marketing you're passionate about so the right people will find you. And don't be shy about sharing it! Get the word out on social media, tell your network, and even join online groups where you can showcase your expertise.

After a layoff, personal branding becomes a powerful tool for unlocking new opportunities in marketing. Start by refining your digital presence: Update your LinkedIn profile and portfolio to reflect your most recent accomplishments, skills, and contributions. Next, create content that demonstrates your expertise: Share insights, trends, and case studies that highlight your strategic thinking and problem-solving abilities. Also, engage with industry conversations and network actively, positioning yourself as a thought leader. And tailor your personal brand to align with the types of opportunities you’re seeking. This focused and consistent approach will not only build credibility but also attract the right connections and job prospects.

I view job hunts as pitch competitions wherein your product is yourself. As marketers, let’s leverage our expertise to appeal to our target market: the recruiters & hiring managers, for this instance. Take on the challenge to make a communication plan with your brand voice, messaging, and identity througout the job search campaign.

Personal branding is utmost necessity in today's day and age since the cloud created through personal branding increases the hiring rate of that particular individual. The following created by personal branding helps in getting a ready team and the forceful attention of the team which follows when there is no personal following or branding can be avoided.

After a layoff in marketing, assess your skills, update your resume, and network extensively. Explore job openings, consider freelancing or consulting, and expand your skillset through courses or certifications. Keep an eye on industry shifts and be flexible in considering different roles and industries. Prepare thoroughly for interviews and stay positive and persistent throughout the job search process.

Be flexible! 1. Consider other jobs where Marketing skills are useful such as business development (market analysis, story telling, strategic thinking and project management) skills are an advantage. 2. Consider industries where your skill set is transferable and can bring a fresh perspective. Other B2B or B2B2C or B2C industries. 3. Consider looking at jobs further than 30km away from home or with a longer commute. The future employer might be willing to offer flexwork with 2-3 days work from home if they value your potential. 4. Dont just go for the big names. Underdogs have a lot to offer especially if you have a good feeling with the hiring manager. Remember that you work for your manager not just the company.

Bounced from your job and hunting for new marketing gigs? Network Like a Pro: Hit up old colleagues and industry pals. You never know who’s got the inside scoop on cool jobs. Rock LinkedIn: Update your profile and stay active. Post, comment, and connect to keep your name out there. Skill Up: Now’s the time to learn that new tool or technique you’ve been eyeing. It’ll make you stand out. Do Your Homework: Got your eye on a company? Tailor your application to show you’re a perfect fit. Interview Prep: Get ready to chat about how awesome you are and how you can help your new employer shine. Losing a job is rough, but with some savvy steps, you can turn it into an opportunity for an exciting new chapter in your marketing career!