What do you do if the public is resistant to embracing innovative transportation solutions?

If the public does not use an innovative solution, it's likely that either we have communicated it poorly or it's not well-designed. If the solution meets the needs and reaches its potential audience, it is sure to work.

Ya está demostrado que la mejor solución al transporte en las ciudades es a través del subte o metro, hasta que llegue a zonas periféricas donde se combinará con ómnibus eléctricos, trenes eléctricos, tranvías eléctricos, etc.

There are normally many barriers: the first is to help people going out from own « comfort zone » and this is in my experience one of the most relevant to be overcome. Then is the « digital divide »: currently many thinks that normal, aged people could interact with new technologies like a « geek » but this is not often the case. Last but not least understanding the morphology of the territory: not all big cities have the same aspect nor same needs. Long vs short commuting, analysis of rush ours and extension could help to carve the offer to the real need.

Begin by conducting research to identify the specific concerns and barriers that are causing resistance. Develop a comprehensive communication strategy that includes clear, transparent, and accessible information about the benefits and impacts of the innovative solutions. Utilize various channels such as public meetings, social media, and local media to reach diverse segments of the community. Engage with community leaders, advocacy groups, and stakeholders to gain their support and leverage their influence. Offer opportunities for public involvement in the planning and decision-making process to foster a sense of ownership and participation.

According to surveys carried out with passengers, the main desires are shorter travel and waiting times, comfort and safety. Travel time, impacted mainly by the adoption of traffic solutions, such as exclusive lanes, ends up being the responsibility of the government. For others, a key factor is demonstrating a clear improvement in waiting time reduction, reliability and comfort, which generates passenger confidence. A good communication plan and ensuring operational compliance and punctuality are crucial when implementing new projects.

Coincido que la bicicleta es el medio más beneficioso para manejarse para lugares relativamente cortos... de eso no hay duda, pero volviendo a mi propuesta del metro o subte, descongestionaría la superficie de vehículos, ómnibus, tranvías, etc.. de una manera ecológica (eléctrico) rápida y segura

The process of persuading and advocating for innovation in transportation and mobility relies on investing in arguments and constructing a logic to reinforce the benefits, which should be estimated about costs concerning interdisciplinary social, environmental, and economic issues. Performing modeling that indicates the financial gain from investments is also a pathway to persuasion. Sensitizing the target audience will depend on each case, but it is crucial to highlight benefits and co-benefits.

Una ciudad más saludable pasa por la eliminación de vehículos circulando en su interior. Creo que se debería seguir con reducción de plazas de aparcamiento a los vecinos y personas con movilidad reducida acreditada. Lamentablemente no es una política que de muchos votos y por eso la llevan en silencio para que prospere. Pero tarde o temprano deberíamos de ser conscientes que es lo más saludable para todos. Y sobre todo porque así podríamos exigir medios (Aparcamientos disuasorios bien comunicados con transporte público a la entradas de las grandes ciudades), para que existan alternativas de movilidad para todos.

Em um país como o Brasil, percebe-se que o sucesso de certas inovações no transporte não depende exclusivamente do entusiasmo do público, mas também do ambiente social em que se vive, especialmente se falando em segurança e custos.

Consistently letting the public know the $ savings associated with using public transportation is helpful. Internally this is talked about but seldom shared publicly.

After proceeding with options 1 and 2 , it is necessary to formulate Public Policies incentivizing access to innovation. Preferably through processes involving participation of the community representatives.

Los incentivos serían con descuentos en el uso del subte o metro, a mayor uso, más descuentos, con posibilidad de transporte de bicicletas.

This is another aspects that generally people consider a lot: let’s think about incentives for electric cars (BEV). As long Government support the buying of BEV with incentives, sales goes up but as soon these discontinues seals fade out. Better would be to incentivate sales for electrical vehicle that the most impact cities air pollution as delivery van. Given the tremendous increase of delivery services in our cities, it would be better to facilitate the transition for these vehicle toward electric traction. Disincentives is a very delicate topic: any drastic limitation to access central areas of Cities it creates frustration and large discontent. Be sure to offer first the solution and then to impose limitations!

The general public is blind to any transit incentives as transit is seldom if ever advertised. Should funding be made available for mainstream advertisement of public transit people would be made aware of public transit advantages.

If the public is hesitant about embracing innovative transportation solutions, it's time to disrupt the status quo. Let's launch a social media campaign featuring influencers and real-life testimonials, showcasing the tangible benefits of these innovations. We'll create buzz with viral challenges and interactive content, sparking conversations and reshaping perceptions. Let's make innovation irresistible.

Totalmente de acuerdo con organizar talleres y demás para el uso de este tipo de transporte, incluso en las escuelas en todos los estamentos.

Una forma de involucrar y sobre todo reducir la incertidumbre ante medidas innovadoras, es introducirlas de manera gradual. Es decir, que la implementación puede ser realizada en etapas o fases, así también se puede tomar en cuenta un área específica para luego ampliarla. Si se realiza de esta manera podemos ganar en aprendizaje, como planificadores, ante la reacción observada de los usuarios iniciales y adaptando o flexibilizando cuando se avance a otra fase de implementación. Lógicamente que esta tarea debe mantenerse con una comunicación continua hacia el publico objetivo mostrando los avances logrados e informando oportunamente los ajustes que se pretenden hacer.

You can organize info stands at commercial hubs, aka key malls, and provide brochures and gifts/toys that remind about the new technology or resemble it.

This is where public transit planning departments play a key role in ridership development. Consistently assessing transit need and opportunities for increasing demand are both important.

To counter public resistance towards innovative transportation solutions, employ a strategy that combines educational outreach, transparent communication, and hands-on experience. Initiate targeted educational campaigns leveraging digital and traditional media to highlight the benefits and address common misconceptions. Engage the community through interactive sessions and workshops, offering a platform for feedback and questions. Implement pilot projects in key areas to provide tangible examples of the technology's impact, reinforcing the benefits through firsthand experience.

AI offers today the basic tools to get a complete and exhaustive set of data on traffic in cities, around the clock. The effort done in this will bring knowledge and understanding of traffic conditions that can be also shared with Public to let them understand the importance of the problem. This could create higher awareness of the problems and issues, facilitating perhaps the rise of a group of supporting and proactive Customers.

Que el monitoreo expanda el pensamiento en los ítems que reporten resultados sociales, ya que como derecho universal que es la movilidad, deba ocuparnos como política pública, y con ello fijarle metas con KPIs que lleven de lo cuantitativo a lo cualitativo. Sólo se desarrolla lo que se conoce.

Sharing success stories is key to increasing success. Transit rides in the dark in many cities. It’s viewed and managed as an expense for poor people instead of an excellent transportation alternative. Too often transit looks for methods of just reducing cost versus increasing ridership/revenue.