What do you do if you want to research a fashion design company before an interview?

2 Design Ethos

Next, delve into the company's design ethos. This encompasses the brand's aesthetic, signature styles, and the key elements that distinguish its collections. Understanding the creative vision and the principles that guide the company's design process is crucial for aligning yourself with their work culture. Analyze their past and current collections to get a sense of recurring themes, materials, and silhouettes. You can often find this information through fashion editorials, interviews with the designers, or by examining lookbooks and runway shows.

3 Market Position

It's also important to understand the company's market position. Determine who their target audience is, how they position themselves against competitors, and their distribution strategy. Are they luxury or high street? Do they focus on ready-to-wear or haute couture? Understanding their place within the fashion ecosystem will help you gauge the company's business strategies and long-term goals. This knowledge will allow you to tailor your responses during the interview to show that you not only appreciate their artistic side but also recognize their business acumen.

4 Recent Collections

Review the company's most recent collections to get a sense of their current creative direction. Look for recurring motifs, fabric choices, and any new design techniques they might be employing. This shows that you're up-to-date with their latest work and can contribute relevant ideas. Observing how their designs have evolved or stayed consistent over recent seasons can provide talking points for your interview and demonstrate your attention to detail and deep interest in their current projects.

5 Industry Impact

Consider the company's impact on the wider fashion industry. Have they set any trends or been recognized with awards? What kind of media coverage do they receive? Understanding their influence can help you grasp the company's stature and reputation. This perspective is especially useful when discussing the company's achievements and how you can contribute to its continued success. Recognition from the industry can be indicative of the company's innovation and leadership, qualities that you can reference to show your enthusiasm for being part of a trailblazing team.

6 Interview Prep

Finally, use your research to prepare for the interview. Think about how you can apply your skills and experience to the company's needs. Prepare questions that show you've done your homework and are keen to engage with the company's future endeavors. For example, inquire about upcoming collections or how they plan to adapt to changing fashion trends. This preparation will not only help you feel more confident but also show the interviewers that you are proactive, well-informed, and genuinely interested in becoming a part of their team.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?