What do you do if your advertising clients are resistant to deadline changes?

1 Understand Why

Before reacting to a client's resistance to deadline changes, take the time to understand their concerns. Engage in a dialogue to uncover the root of their hesitation. Is it due to internal pressures, budget constraints, or a misunderstanding of the advertising process? By empathizing with their situation and demonstrating a willingness to listen, you create an environment where compromise and solutions can be found.

2 Communicate Clearly

Clear communication is the bedrock of any successful client relationship, especially when deadlines are in flux. Explain the rationale behind the deadline change, detailing how it impacts the campaign's success. Use simple language and avoid jargon to ensure your client grasps the situation. Reassure them that your primary aim is to deliver quality work within a realistic timeframe.

3 Offer Flexibility

When you encounter resistance, offering flexibility can be key. Propose intermediate milestones or phased deliverables that may ease the client's concerns about shifting deadlines. This approach shows that you're willing to work with them to find a middle ground, while still keeping the project on track.

4 Provide Assurance

Clients often fear that changes in deadlines could compromise the quality or effectiveness of the advertising campaign. Provide assurance by outlining how your team will manage the revised schedule without sacrificing standards. Highlight any successful past experiences with similar situations to build confidence in your ability to deliver.

5 Seek Solutions

Sometimes, a collaborative approach to problem-solving can turn resistance into cooperation. Invite your client to brainstorm solutions with you. This can lead to innovative ideas that accommodate their needs while still meeting the new deadlines. It's a proactive step that demonstrates your commitment to their success and the partnership.

6 Adjust Expectations

Lastly, it may be necessary to adjust expectations on both sides. If a deadline change is unavoidable, discuss what can be realistically achieved in the new timeframe. Set clear, achievable goals and agree on them with your client. This helps prevent future resistance and sets a precedent for open communication and flexibility.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?